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PR firm RedLetter signed to promote the Zim’s brand of skin and lip care products

BY Michael Johnsen

 NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim’s consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company’s national media outreach and social media strategy.

"RedLetter brings extensive expertise in the consumer products space that will assist in accomplishing our national business objectives," stated Scott Gorley, CEO of Perfecta Products. "Their PR direction will complement the reach and market penetration of Perfecta Products’ national marketing and branding initiatives. We look forward to the heightened awareness and educational benefits this integrated approach will provide for lifting the Zim’s brand." 

"Perfecta Products has an ambitious calendar ahead with many new and exciting product innovations in development," stated Eric Haley, CEO RedLetter. "We are honored to represent Perfect Products in telling their story to U.S. consumer and B2B audiences, and look forward to a mutually rewarding relationship."

 

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Hamacher Resource Group to offer brand assessment presentation at OTC Perspectives conference

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group will challenge suppliers to evaluate their brand through the eyes of the consumer during its “Brandformation” presentation at the OTC Perspectives National Conference in Chicago on Oct. 4, the company announced Wednesday. 

“An objective assessment of a brand — whether you’re a category leader or still climbing – is critical to protecting and growing the product or product line," stated Dave Wendland Hamacher VP. “It’s important to remember that brands are not born, they are made.” The session will give product and brand managers tips to assessing and building their brand for success online and at-shelf.

Wendland regularly speaks at industry events including HDMA’s Business & Leadership Conference, Food Marketing Institute’s Health and Wellness Conference, OTC Perspectives’ OTC National Conference, and Drug Store News’ Diabetes Leadership Forum. He serves on the Board of Directors for the Consumer Healthcare Products Association, and actively participates in other trade organizations such as Healthcare Distribution Management Association, the National Association of Chain Drug Stores, the National Community Pharmacists Association and Global Market Development Center. He also is a featured blogger for DrugStoreNews.com and a member of the BrainTrust Panel on RetailWire.com.

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BD introduces new, thinner needle for diabetes patients

BY Alaric DeArment

FRANKLIN LAKES, N.J. — BD has introduced a needle that it said was designed to enhance adherence and comfort among patients with diabetes.

The company’s BD Medical division announced the introduction of the Ultra-Fine Nano pen needle with a feature called PentaPoint Comfort technology. Most pen needles contain three bevels, but PentaPoint has a five-bevel needle tip design that creates a flatter, thinner surface to help penetrate the skin with greater ease. The company said a clinical home-use study indicated patients who used the needle reported it as less painful, easier to insert and more comfortable overall than three-bevel needles.

"We are excited to provide another first-to-market innovation, designed to dramatically improve the injection experience for the millions of people living with diabetes," BD Medical president for diabetes care Linda Tharby said. "Building on the introduction of BD’s smallest needle, the BD Nano, we are confident that our new, patented PentaPoint Comfort technology will provide an even more comfortable injection experience."


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