BEAUTY CARE

“Power’s Out” chosen for Revlon’s Jessica Alba campaign

BY Antoinette Alexander

TORONTO UOMO Media, a multi-channel entertainment and media company, has announced that the Tricky Stewart written and produced duet “Power’s Out,” featuring Nicole Scherzinger and Sting, was selected as the music for Revlon’s ad campaign featuring actress Jessica Alba.

The song, “Power’s Out,” is a track off Scherzinger’s debut solo album, “Her Name is Nicole.”

“Revlon’s selection of ‘Power’s Out’ compounds and demonstrates the fact that our media properties continue to be impactful, proving broad mass market appeal to both the consumer and business marketplace. Our roster of talent has powerful songs that marry well with equally iconic brands,” stated Camara Alford, chief executive officer and chairman of UOMO Media.

Stewart is a Grammy award-winning music producer and songwriter and has worked with such artists as Rihanna, Janet Jackson and Mariah Carey. Earlier this year, Stewart and Redzone Entertainment signed an exclusive international management deal with UOMO Media.

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Vaseline targets men’s market

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline, a Unilever brand, is entering the men’s skin care market with its first line of products designed just for him.

“Vaseline Men is a natural evolution for our brand,” stated Srini Sripada, Unilever brand director for Vaseline. “Vaseline is the No. 1 lotion used currently by men and we believe it is a category where there is plenty of room for growth. We wanted to provide men with hand, face and body lotions that serve their specific skin care needs whether everyday care or problem solving.”

The collection, available beginning in July, includes lotion for the body, hands and face. There’s also the new Lever 2000 Vaseline Men Skin Hydrating Body & Face Bar.

Vaseline is support the launch through in-store marketing initiatives including live in-store demonstrations and education, at-shelf sampling, in-store signage and displays, online retail samples and instant redeemable coupons. These programs will begin rolling out in late July and will continue to expand through the end of October.

Suggested retail prices range between $2.09 and $5.99.

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Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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