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Post launches new cereal

BY Ryan Chavis

PARSIPPANY, N.J. — Post wants to help Americans maintain healthy digestive systems with the introduction of Great Grains Digestive Blend cereals, the company announced.  

"Research shows that 9-out-of-10 Americans are not getting enough fiber in their diets," Mark Izzo, VP research, development and innovations at Post Foods, said. "We developed Great Grains Digestive Blend cereals with fiber, active cultures and more than 85% of the daily recommended amount of whole grains per serving – three key ingredients to help support digestive health and help people feel more balanced from the inside out."

The cereals will come in two varieties:

Great Grains Digestive Blend Berry Medley includes active cultures, oat clusters and is made from whole grain barley, multi-grain flakes and berry juice. A once-cup serving provides 7 g of fiber, as well as iron and 43 g of whole grain.

Great Grains Digestive Blend Vanilla Graham contains flaxseed and active cultures, as well as whole grains and fiber from wheat and barley, rolled oats, multi-grain flakes and clusters. This variety also packs 7 g of fiber, as well as iron and 41 g of whole grains per serving.

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Yasso expands flavor offerings

BY Ryan Chavis

BOSTON — Yasso, a frozen Greek yogurt brand, announced the introduction of five new flavors to its line of products. Peanut Butter Cup, Mint Chocolate Chip, Chocolate Fudge, Dark Chocolate Raspberry and Sea Salt Caramel will join Yasso’s six existing flavors. Yasso’s line is available at more than 14,000 grocery stores across the nation.

"We listen closely to our fans: they don’t want to sacrifice flavor, but they still aim to maintain a healthy lifestyle every day. This led us to five new traditional ice cream flavors that are made the Yasso way, with only natural ingredients and real Greek yogurt," Yasso co-founder Drew Harrington said. "We are extremely excited to introduce five delicious new Yasso flavors that remain true to our core values of taste, quality and nutrition — they are the perfect everyday snack."

Yasso Frozen Greek Yogurt bars are offered in packs of four and in larger packs at club stores. Beginning Feb. 14, all of Yasso’s new flavors will be available with a suggested retail price of $4.99 to $5.49. 

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General Mills rolls out new products

BY Ryan Chavis

MINNEAPOLIS — General Mills has launched more than 50 new items in the United States, with dozens more to launch in international markets.

Some of the new offerings include:

  • Multi Grain Cheerios Dark Chocolate Crunch and Chocolate Toast Crunch, which debut four years after the successful launch of Chocolate Cheerios;
  • Cascadian Farm Graham Crunch, an organic cereal that features graham squares made of wheat, rice and oats;
  • Nature Valley Breakfast Biscuits, which are available in two varieties — blueberry and honey — and pack at least 26 g of whole grain, 5 g of protein and 4 g of fiber per serving;
  • Yoplait Greek 100 will add four new flavors to the product line, which include apple pie, blueberry, strawberry banana and strawberry cheesecake; and
  • Chex Chips, which feature 25% less fat that regular potato ships and are available in flavors like caramelized onion, cheddar jalapeno, cinnamon and sugar, and wasabi.

“We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want,” said Peter Erickson, SVP innovation, technology and quality for General Mills. “Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more. More flavor, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market.”

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