Post Consumer Brands unveils 2018’s new cereals
Post Consumer Brands is sharing the six new kinds of cereal it will launch by the end of the month, as well as additions to some of its existing brands and expanded distribution of certain varieties.
The company will be introducing Great Grains Coconut Almond Crunch, which contains coconut, almonds and wheat flakes, and which the company said is free of high fructose corn syrup, artificial flavors and artificial colors. Also hitting shelves is Post Grape-Nuts Trail Mix Crunch, which contains vanilla-flavored granola, cranberries, puffed barley and Grape-Nuts. Also hitting shelves will be Mom’s Best Crispy Cinnamon Rice, which the company said is gluten-free, as well as free of artificial flavors and colors.
The company also is adding three Malt-O-Meal cereal varieties, including Double Chocolate Brownie Crunch, Cinnamon Dyno-Bites and Golden Honey O’s
Cereals getting expanded distribution are Post Oreo O’s and Post Honey Maid S’mores, as well as the Mixed Berry, Cinnamon Roll and S’mores Bites varieties of Post Shredded Wheat, which launched in select stores last June.
“As tastes continue to evolve, we are happy to meet the needs of our consumers by offering so many great cereal options,” Post Consumer Brands chief marketing officer Roxanne Bernstein said. “Responding with desired flavors to meet family needs, while making them available at more stores across the country, is what we pride ourselves on.”
Keurig looking to brew solid growth with latest hire
Keurig Green Mountain in January named Andrew Archambault, most recently chief customer and commercial officer at Nature’s Bounty, to the role of senior vice president of U.S. commercial leadership. With the move, Archambault joins the market leader in specialty coffee and single-serve brewing systems.
Archambault has more than 20 years of experience in the consumer packaged goods industry. He was the vice president and managing director for Bacardi USA, leading nearly 40% of Bacardi's U.S. spirits revenue. And Archambault is a Coca-Cola alumnus, where he held various sales and commercial leadership positions, including vice president roles with The Coca-Cola Company and market unit vice president for Coca-Cola Enterprises.
Keurig brewers and single serve hot beverages are in more than 20 million homes and offices throughout North America, the company said. To date, more than 50 leading global coffee, tea and cocoa brands have partnered with Keurig, joining beloved owned brands like Green Mountain Coffee and the Original Donut Shop coffee.
Samuel Adams introduces ale and lager blend, Sam ’76
Samuel Adams has added a new drink to its line of products, Sam ’76, which marries together the flavors of a lager and ale.
After more than a year of testing and 60 brews, the Boston-based brand said it began formulating the product with two active fermentations — a base lager and base ale. The base beers were then brewed and combined during a final maturation step when both yeasts depend on one another, the company said.
“We’ve brewed a revolutionary beer that brings together the best attributes of lager and ale with a taste and aroma that will completely surprise any craft beer drinker,” Samuel Adams founder and brewer Jim Koch, said. “We wanted to offer drinkers a craft beer they can enjoy during any drinking occasion, from a tailgate to an afternoon with friends, and that’s exactly what Sam ’76 delivers. It took many iterations to get right, but with one sip you’ll understand why this beer is so unique.”
Sam ’76 is a 4.7% ABV and combines American Cascade, Citra, Mosaic and Simcoe hops with notes of citrus. It is currently available for purchase nationwide in six-pack cans for the suggested retail price of $8.99 to $9.99. A pack of 12 retails for $15.99 to $17.99, and 16-oz. single-serve cans can be purchased for $1.99 to $2.49.