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Post brings Honey Bunches of Oats Fruit Blends to cereal bowls

BY Allison Cerra

PARSIPPANY, N.J. — Post has expanded its Honey Bunches of Oats cereal lineup with a new variety.

New Honey Bunches of Oats Fruit Blends features a fruit flavor on the crispy flakes and another baked into the signature crunchy granola bunches. The cereal currently is available in peach raspberry and banana blueberry flavors.

Honey Bunches of Oats Fruit Blends are available in 14.5-oz. and 18-oz. family size at grocery stores nationwide.

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Active Health Foods rolls out Active X bar for dialysis patients

BY Allison Cerra

RIVERSIDE, Calif. — Active Health Foods has introduced an energy bar designed for dialysis patients.

The Active X double chocolate chip bar is made with an exclusive, proprietary formula and joins the company’s current lineup of energy bars sold under the Active X and Active X Plus brands.

"We want to give some joy to those who suffer from kidney disease and who are on the difficult regime of dialysis, while at the same time taking into account their special dietary needs," Active Health Foods founder and president Gregory Manos said. "[Our company recognized] the need for a wholesome and delicious snack for those who suffer from kidney problems. I feel we have done that with The double chocolate chip bar."

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Diet Pepsi debuts new ad starring Sofia Vergara

BY Allison Cerra

PURCHASE, N.Y. — Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

The new campaign, "Nothing Refreshes Like a Diet Pepsi," features "Modern Family" star Sofia Vergara, who uses her wit and charm to dance her way past a cast of suitors to get a can of Diet Pepsi. In addition to the TV spot, the campaign also will be supported by new print, digital and out-of-home ads.

"Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline. The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way," Pepsi Beverages senior director Amy Wirtanen said.

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