HEALTH

Post acquires PowerBar, Musashi brands from Nestlé

BY Michael Johnsen

ST. LOUIS — Post Holdings on Monday announced it has agreed to acquire the PowerBar and Musashi brands and related worldwide assets from Nestlé S.A.

Post anticipates combining this transaction with Post’s current active nutrition portfolio to form a singular Active Nutrition Group with expected annualized revenue approaching $550 million. The acquired brands participate in a rapidly growing sports nutrition bar and sports nutrition supplement categories. The global active nutrition category is expected to remain strong with the category projected to grow at a compound annual growth rate of 7% between 2014 and 2017, Post projected, citing Euromonitor. 

The combination of Premier Nutrition’s Premier Protein and Joint Juice brands and Dymatize Enterprises’ Dymatize and Supreme brands with the PowerBar and Musashi brands will afford Post a broad portfolio of brands addressing various segments of the category covering body building, endurance, life style and sports nutrition consumer interests and benefits. The combined portfolio will provide the Active Nutrition Group access to all channels of sales and distribution, as well as all leading product forms, including bars, shakes and powders while expanding its presence worldwide.

David Ritterbush, president and CEO of Premier Nutrition, and Greg Venner, president and CEO of Dymatize will serve as co-CEO’s of the Active Nutrition Group within Post, reporting to Terence Block, president and COO of Post.

The transaction is expected to be completed in Post’s fiscal third quarter, subject to customary closing conditions. Post expects to fund the acquisition with cash on hand.

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GoJo Industries acquires Laboratoires Prodene Klint

BY Michael Johnsen

AKRON, Ohio — GoJo Industries on Friday announced the acquisition of Laboratoires Prodene Klint. Based in France, Prodene Klint specializes in professional hygiene, cosmetics and disinfectant products.  

Terms of the transaction were not disclosed. 

"We are pleased to welcome Prodene Klint to the GoJo family," said Mark Lerner, GoJo President and COO. "Both Prodene Klint and GoJo, as third-generation, family-owned companies and category leaders, will advance our shared vision as the global leader in healthy skin and healthy places. The strategic expansion with Prodene Klint provides many opportunities for learning and positive synergies for both organizations."

"What intrigued us most about expanding with a leader like GoJo was the similarity of Vision," said Eric Vignot, CEO, Prodene Klint. "Prodene Klint and GoJo will expand our geographic footprint, serve global customers and expand access to diverse ideas and resources."

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Global survey: Consumers will spend more for products befitting a healthier lifestyle

BY Michael Johnsen

ZURICH — Bain & Co. released findings Thursday from an online survey of 1,200 people living in New York, Munich and New Delhi that found most would readily trade premium medical care for access to healthier living options, such as more nutritious food, health education, exercise and innovative healthcare technologies. In addition, respondents reported they were willing to pay more for improved health and well-being — underpinning an important shift in mindset away from health ‘care’ and toward ‘prevention’ that is hastening demand for products and services and creating significant business opportunities around the world.

According to the survey, 9-in-10 respondents, rich and poor, said they were willing to spend and invest more in products that support healthy living — even as much as 5% or more of household income. Eight-in-10 reported significant impediments created by everyday life that interfere with a healthy living regimen, such as stress, lack of time and poor habits.

More than half readily admit they are not meeting the World Health Organization’s recommended minimum physical activity levels. And more than 70% want health insurers to focus more on keeping people healthy, educating patients and rewarding them for healthy behavior.

“A healthy lifestyle is no longer just a story in the style section or something only fitness fanatics value. For a growing number of people around the world, health and well-being are becoming the new status symbol,” said Norbert Hültenschmidt, a Bain partner in Zurich who heads the firm’s Healthcare Practice in Europe, the Middle East and Africa and leader of Bain’s ‘healthy living’ global initiative. “Consumers understand what they need to do, but they need a lot more help doing it and enabling them to move from good intentions to healthy behaviors. The ‘new producers’ of healthy living, those that personalize their products and offerings creatively, or develop the market for a product yet to be invented, will create enormous value — for shareholders and the world.”

The survey findings carry broad implications for businesses, with the greatest opportunities seemingly in healthcare payers, providers, insurance, pharmaceuticals, medical and consumer technology and consumer goods. 

New Yorkers report having the best understanding of what it takes to maintain a healthy living lifestyle (85%). Germans had an understanding nearly on par with New Yorkers, but had the least interest of the three groups in wanting to follow a healthier lifestyle, or saying that healthy living was among their top three personal priorities. Indians, for whom the survey sample skewed toward the more highly educated, were also the most eager for healthier options of all types, and were the most willing to spend on online health services; though responses in New Delhi revealed contradictions, such as reporting to be the most well-read on healthy living topics without demonstrating greater knowledge through their responses; and though Indians reported being the most engaged in physical activity, they were the group most preoccupied with chronic disease, with more than half of those under the age of 40 years citing a fear of contracting one within the decade.

High stress levels present the biggest impediment to healthier living for residents in New York and in New Delhi. Munich residents named poor habits as the biggest hurdle. New Delhi residents appeared the most constrained, citing such factors as time and expense.

New York and Munich residents were more inclined than Delhiites to oppose government regulation and intervention for healthier living (e.g., limiting calories, transfats and salts) and imposing higher insurance premiums for high risk factors such as obesity. New York and Munich respondents don’t trust food and beverage companies for reliable health information. Delhiites are more trusting across the board, especially for pharmaceutical firms; hence business barriers in India are potentially reduced. 

While Munich residents were less likely overall to spend on healthy habits compared to New Yorkers and Delhiites, the one significant exception was for healthier food: More than half of Munich respondents said they would spend more for it. 

Consumer goods companies — including food producers and retailers, sporting goods and exercise equipment makers — have significant potential upside from rising demand for healthier options, even at greater cost. But firms need to recalibrate their offerings to make them more personalized, convenient and accessible, the report found. Tech and telecommunications firms that can provide digital tools and other facilitating products and services will be in demand particularly in India, where demand for online health services is most pronounced. 

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