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Popcorn, Indiana launches new snacks

BY Allison Cerra

NEW YORK — Popcorn, Indiana is sweetening up the snacks aisle.

The company said it has reintroduced its limited-edition flavor line. New to the portfolio this year are chocolate peanut butter kettlecorn and dark fudge peppermint kettlecorn. What’s more, Popcorn, Indiana has added more flavors to its year-round lineup: almond biscotti popcorn and roasted peanut caramel popcorn. The new varieties are all natural, gluten free, contain whole grains and have zero trans fats, cholesterol or preservatives.

"Our mission has always been to expand the possibilities of popcorn," Popcorn, Indiana president and CEO Hitesh Hajarnavis said. "By offering completely new indulgent popcorn treats, we are able to push the popcorn category to the next level. Other companies have launched similar products this season and we welcome them to the category we created. Since the 2011 program came to a close, consumers have been clamoring for its return via email, phone calls and social media commentary. We are excited to be back with an even stronger lineup of flavors to rock some taste buds once again."

Almond biscotti and roasted peanut caramel popcorn will hit shelves in September and will remain staples in the Popcorn, Indiana line throughout the year. The limited-edition flavors will be available in retailers nationwide through March.

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Fever-Tree adds two flavors to mixers portfolio

BY Allison Cerra

SAN RAMON, Calif. — Fever-Tree has expanded its lineup of premium mixers.

Naturally light ginger beer and sparkling lemon join the brand’s portfolio, which currently includes such flavors as Indian tonic water, naturally light tonic Water, Mediterranean tonic water, club soda, bitter lemon, ginger ale and ginger beer.

At 60 calories per serving, Fever-Tree naturally light ginger beer contains 42% fewer calories by sweetening with natural fruit juice, instead of cane sugar. Still featuring the same ginger used in Fever-Tree’s signature ginger beer, Fever-Tree naturally light ginger beer is the cocktail-enthusiast’s low-calorie alternative for mixing.

Meanwhile, Fever-Tree’s sparkling lemon is a refreshing, highly carbonated lemonade that blends together real lemons, soft spring water and sfumatrice extracts of lemon from Sicily.

Fever-Tree naturally light ginger beer is available in a 500-mL bottle with a suggested retail price of $2.99, while Fever-Tree Sparkling Lemon is sold as a four-pack (four 200-mL bottles per four-pack) for a suggested retail price of $5.99. Both mixers are available nationwide at select retail outlets and on Amazon.com.

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Food Lion kicks off campaign to benefit Children’s Miracle Network Hospitals

BY Allison Cerra

SALISBURY, N.C. — Food Lion once again is supporting Children’s Miracle Network Hospitals.

Through its latest campaign, called "Kickoff for Kids," which will run through Sept. 18, Food Lion is inviting its customers customers to donate $1 at the register, in exchange for signing their name on a football balloon. The company hopes to raise an additional $1.2 million for children who receive care at 32 regional Children’s Miracle Network Hospitals.

In addition to the football balloon campaign, customers may also support the hospitals by purchasing specially-designed Kellogg’s Frosted Flakes, Pop Tarts® and Cheez-It boxes that feature five CMN-H children who were treated at hospitals in Richmond, Va., Washington, D.C., Greenville, N.C., Baltimore, Md., and Columbia, S.C. Kellogg also will donate $1 to the Children’s Miracle Network Hospitals for every four boxes sold, up to $50,000.

Food Lion has supported CMN Hospitals since 1991 and has raised more than $40 million.

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