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Popchips announces first television campaign

BY Ryan Chavis

LOS ANGELES — Popchips, a popped snack company, announced that it has launched its first national television campaign called "The Popchips Way," in which the company will share with consumers the popped process that leads to the creation of the snack.
 
The brand partnered with agency Dandelion to produce the new ad spots. Dandelion leveraged its roster of noted television writers from successful sitcoms to write scripts that incorporate sharp dialogue. 
 
The Popchips brand has enjoyed steady growth thanks to celebrity seeding iniatives and grassroots marketing, the company said. The brand also boasts the highest social engagement in its category, Popchips said, citing Mintel research. It will upgrade its social media presence to expand on the new campaign content.
 
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Mintel: Nearly half of black consumers interested in anti-aging hair care

BY Antoinette Alexander

CHICAGO — Black consumers may under-index when it comes to facial anti-aging products, but the opposite is true when it comes to trying anti-aging hair products, according to new research from Mintel.

According to Mintel, 42% of black consumers have tried or would be interested in trying anti-aging hair products. However, just 36% of black consumers (versus 48% of white consumers) report using anti-aging facial moisturizers and 41% don’t use any type of anti-aging facial skin care product at all — a number that drops to 35% for white consumers.

Furthermore, 30% of black consumers have used or are interested in hair care products that treat baldness and thinning, while 46% have used or would be willing to try color or tint products.

“Historically, black consumers are not necessarily looking for the fountain of youth. They tend to embrace aging more so than other consumers. Those who use anti-aging products are motivated by different factors. In most cases, blacks aren’t typically proactive when it comes to anti-aging, rather they are very reactionary. But in the hair care category, it’s different,” stated Tonya Roberts, multicultural analyst at Mintel. “The movement toward natural hair — whether natural hair weave or all-natural styles — is making blacks a lot more conscious about the ingredients they put in their hair. They are looking for ingredients that are natural, restore damaged hair, and make their hair healthy — and they’re looking for results. Anti-aging products that include natural ingredients and promise to deliver on restoration are sure to appeal to black shoppers.”

Mintel estimates that the black hair care market (defined as hair care products formulated for and specifically marketed to black consumers) is up 2.5% from last year and is estimated to reach $774 million by the close of 2014. Shampoo, conditioner, styling products, and hair color segments have experienced steady increases, which may be because of fewer salon visits, availability of black brands in mainstream stores and the natural hair trend. Two-thirds (67%) of black women and 77% of black consumers overall have worn a natural hairstyle in the past year, suggesting that the trend toward natural styles shows no signs of slowing down, Mintel stated.

Two thirds (66%) of those surveyed plan to wear a natural hairstyle within the next year. Naturally, men are more likely than women to say this, but 58% of women say they plan to wear a natural hairstyle. About one-third (27%) are planning to go totally natural (no relaxer, color, or extensions), and 17% will add color to their natural hair. One-in-10 women are planning to wear twists (11%), natural braids (10%) or long locs (10%).

“Despite the steady growth the black hair care market has enjoyed in recent years, and the proliferation of brands for natural and chemically treated black hair, many black consumers still struggle with finding products that work well. Part of the challenge is that many companies aren’t marketing their products to blacks using the right casting and culturally relevant messaging. There’s an opportunity for manufacturers and retailers to spur growth by addressing some of the untapped markets – men, children, anti-aging products, multiracial, healthier straightening options, etc.,” Roberts said.

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GMDC reveals Top 10 scanned Showcase Products from 2014 General Merchandise Marketing Conference

BY Antoinette Alexander

COLORADO SPRINGS, Colo. — The Global Market Development Center has announced the Top 10 Scanned Showcase Products of the 2014 General Merchandise Marketing Conference.

This year’s GM Conference was held in San Antonio at the JW Marriott San Antonio Hill Country Resort and Spa from Sept. 5 to 9. For four days, attending retailers and wholesalers browsed the GM Showcase room, which featured both new and established products ranging from pet supplies, cooking items, books, toys, jewelry and other household items.   

Jason Weber, member services manager at GMDC, said that he has seen the benefits play out for both new and returning members who enter product into the Showcase event.

“New members to the association gain traction with a showcase entry that not only provides a visual to complement their CCC meetings, but also helps them gain additional appointments. When working with Showcase participants, many take a great deal of consideration on the type of merchandising vehicle they want to highlight and particular items that they want to focus on. The GMDC team members then set up the showcase room to put our best foot forward on their behalf,” Weber said.

The Top 10 Scanned Showcase Products include:

  1. Big Time Products, Big Time Products Showcase: Big Time Products is your one source glove vendor offering gloves for every department. Big Time has branded gloves for cleaning, food handling, hardware, garden, paint and automotive. New to the product mix this year are promotional umbrellas.
     
  2. True Fabrications, True Fabrications Barware: Top-selling barware products. Featuring shippers, counter displays and floor display fixtures. True Fabrications is a wine lifestyle brand for thousands of wine retailers around the world.
     
  3. PIC Corp., Mosquito Repellent Lanterns: Repel Mosquitoes while decorating your patio or umbrella. These citronella plus infused paper lanterns come in two styles and sizes. Larger round lanterns and smaller cylinder-shaped lanterns in vibrant colors.
     
  4. Cappy, The Cappy: “The Cappy” functions as a beverage can closer and opener. It is available in 12 colors. The Cappy color identifies ownership, extends freshness/carbonation, keeps the drinking surface clean, protects the integrity of the beverage and reduces spills.
     
  5. Chef'n Corp., Fun & Fresh Fruit & Veggie Prep: Chef’n Corp.’s showcase entry highlighted 12 different spring and summer fruit and vegetable prep gadgets displayed in counter display units.
     
  6. Euro-Ware/Dura-Kleen, Euro-Ware/Dura-Kleen Product Review: Euro-Ware licensed lines of Frigidaire and Entenmann's highlighted their showcase entry to include Frigidaire food and kitchen storage and Entenmann’s bakeware. Euro-Ware / Dura-Kleen carries a complete line of housewares, cookware, bake ware, kitchen accessories, kitchen gadgets, dollar items and more.
     
  7. Hugs, Chillz Cool Mat: Chillz Cool Mat by Hugs is made of puncture-resistant material that is non-toxic and doesn’t need to be frozen or chilled. Hugs is dedicated to bringing comfort, health and happiness to pet through unique and innovative pet products.
     
  8. Jarden Consumer Solutions, General Appliances Division, Lunch Crock Shipper: The Crock-Pot Lunch Crock Food Warmer is a lunch tote and food warmer in one that warms while you work for on-the-go meals. Heats leftovers, soups, oatmeal and any number of meals away from home.
     
  9. U. S. Poly Enterprise, Poly Party Cup Floor Display: This four-tier display has four removable trays assuring 100% sell thru. Pack is 96 with assorted bright neon and summer colors and logos that will generate impulse sales. PPC’s are double walled to keep beverages colder, longer, and help United States.
     
  10. Botskis, Botskis Floor Display: Botskis Floor Display with bottle ties and bowties (48 pieces) + circolet clip strip (36 pieces). It provides retailers with packaging and displays that are impactful, informative and can accommodate a variety of retail environments.

The next GM Marketing Conference will be held May 29 to June 2, 2015 at the Orlando World Center Marriott in Orlando, Fla.

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