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Pop star Katy Perry promotes newest fragrance ‘Killer Queen’s Royal Revolution’

BY Antoinette Alexander

NEW YORK — Pop star Katy Perry has unveiled her newest fragrance dubbed Killer Queen’s Royal Revolution by Katy Perry.

"In some ways, wearing fragrance is like putting on an invisible suit of luxurious armor. I want Royal Revolution to inspire women to make their own rules and embrace the idea that beauty and inner confidence can come together to become your secret weapon,” said Perry of the fragrance, which was created by Pierre Negrin of Firmenich.

Inspired by the beauty, strength and intensity of a royal sapphire, the bottle aims to mesmerize with multiple facets and brilliant shades of blue. The cap in an armor inspired gunmetal tone portrays fearless courage while showcasing Perry’s custom royal crest.

Photographed by Tim Walker, the Royal Revolution print campaign features Perry in a modern military ensemble leaning triumphantly against an armor conveying composed confidence and nonchalant valor.

The collection includes Royal Revolution eau de parfum 3.4-oz. for an SRP of $59, 
Royal Revolution eau de parfum 1.7-oz. for an SRP of $49
 and Royal Revolution Ancillary 6.7-oz. body lotion for an SRP of $25.
 

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Food Lion unveils store remodels in Wilmington, N.C. market

BY Antoinette Alexander

SALISBURY, N.C. — Food Lion has unveiled a new shopping experience for customers in 31 stores in the greater Wilmington, N.C., market, marking the first in the Food Lion chain to receive remodels as part of the grocer's new "Easy, Fresh and Affordable…You Can Count on Food Lion Every Day" strategy announced earlier this year.

"Since announcing our new strategy, we've been doing a lot across the Food Lion chain to create positive change. We're proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers," said Beth Newlands Campbell, president of Food Lion. "Our customers told us that they want a grocery experience where it's easy to shop, easy to save and easy to figure out what is for dinner tonight. In these enhanced stores, we've worked to deliver just that. We invite our customers and the Wilmington community to come out and experience grocery shopping reimagined at Food Lion and let us know what you think about our new stores." 

Food Lion expanded its selection in stores by adding thousands of new items, including a dedicated gluten-free section and produce that carry a double-your-money-back guarantee.

Food Lion also made deals easier to find throughout the store with new yellow signage and "Three Easy Ways to Save: MVP on Sale, Extended Savings and Great Value Every Day."

For busy families on the go, Food Lion also has added Daily Dinner Deals, hot meals for families of four for around $10. The grocer now has a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily, but available for customers to pick up without waiting in line.

Knowing that customers want to get in and out of the store quickly, Food Lion made checkout faster with improved technology, larger display screens so customers can see items and prices as they're scanned and additional associates available to bag groceries for customers.

Food Lion stated that it will continue to roll out storewide enhancements in markets over time. The company plans to launch an additional 45 remodeled stores in the greater Greenville, N.C., market in November.

Furthermore, the launch of a new weekly flyer continues Food Lion's chain-wide improvements to support its "Easy, Fresh and Affordable…You Can Count on Food Lion Every Day" strategy. The new weekly flyer features an easy-to-navigate layout and easy-to-spot low prices, the company stated. An MVP Savings Center section on the back page also helps customers save more in store by combining weekly specials with coupons from the in-store kiosks.
 
 

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Surescripts adds Tom Skelton as CEO

BY David Salazar

Arlington, Va. — Health information network Surescripts has brought on Tom Skelton as its new CEO, the company announced Thursday. Skelton, who has worked in the health IT field for several years, will take his place at the helm of the company on Aug. 25. 

“Surescripts is at a critical point in its growth, so Tom will play a key role as we continue to perfect e-prescribing and expand our clinical network to create a comprehensive, unified healthcare system that improves care outcomes, increases efficiency and decreases costs,” Superscripts’ board of directors co-chairman Douglas Hoey said.

Skelton’s career in health IT reaches back to the 1980s, when he began as VP operations for medical software company Elcomp Systems, where he stayed until 1994. In 2000, he became CEO of Misys Healthcare Systems and founded Confluence Medical Systems in 2007. Mostly recently, he has been CEO of Foundation Radiology group.

“Tom has a deep understanding of the provider workflow, having previously led firms that develop technology products for physicians and clinicians, and brings tremendous operational and management experience, as well as a proven ability to set a clear vision for the development and commercialization of new technologies,” Surescripts’ board of directors co-chairman Steven Miller said. 

Now Skelton moves on to Surescripts, where he’ll oversee the company that connects about 100 different health systems and more than 850 hospitals in the United States.

It also provides electronic prescription services to 95% of community pharmacies.

“The progress Surescripts has made in recent years is a clear indication of the strength of its relationships with pharmacies, providers, payers, pharmacy benefit managers, retail clinics, health information exchanges and many others,” Skelton said.   

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