HEALTH

Pollen.com identified as reliable source for health information

BY Michael Johnsen

PLYMOUTH MEETING, Pa. SDI on Wednesday announced that its Pollen.com allergy site received the Health On the Net Foundation’s Code of Conduct certification, identifying it as an internationally reliable source of health information.

Pollen.com’s audience has grown by more than 466% since the site’s launch in 2002. In April 2009, the site and network had more than 26.5 million page views.

“With our growing audience, the Health On the Net certification gives our visitors and advertisers further confidence that the information we are providing is a gold standard – it’s trustworthy, timely and credible,” stated Glenn Connery, associate director of the application development/Web group for SDI.

Certification by HON means that Pollen.com provides sound, authoritative information; data confidentiality and privacy; proper attribution of sources; and transparency, such as a clear delineation of advertising and editorial content.

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Will Ferrell, Cancer for College release sunscreen line

BY Antoinette Alexander

SAN DIEGO Actor Will Ferrell is helping raise proceeds for the Cancer for College’s Willpowered Scholarship Fund for cancer survivors and amputees by launching, in partnership with the non-profit Cancer for College, a new line of sunscreens featuring Ferrell.

Will Ferrell’s Sexy Hot Tan, Sunstroke and Forbidden Fruit SPF 30 sunscreens are available on Amazon.com, eBay and at www.cancerforcollege.org, starting at $11.99.

Cancer for College was formed in 1993 by two-time cancer survivor and amputee Craig Pollard. Pollard was a fraternity brother of Ferrell at the University of Southern California. Since its inception, Ferrell has been a supporter of the charity and has served as the celebrity host of Cancer for College fundraising events since 2002.

Cancer for College was formed in 1993 by two-time cancer survivor and amputee Craig Pollard. Pollard was a fraternity brother of Ferrell at the University of Southern California. Since its inception, Ferrell has been a supporter of the charity and has served as the celebrity host of Cancer for College fundraising events since 2002.

“We are obviously appealing to sun worshippers, streakers, art lovers and the ever-growing market of body-building golfers,” Ferrell said. “We hope that everyone will see the humor in this product and join us in support of a very worthy cause.”

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ASGE: Electronic diagnosis provided inaccurate results for Barrett’s esophagus patients

BY Michael Johnsen

OAK BROOK, Ill. In a review of more than 2,000 patients coded for Barrett’s esophagus, electronic diagnosis overestimated the prevalence of the disease, according to researchers in California, the American Society for Gastroinestinal Endoscopy announced last week.

According to the review, researchers found that only 61.9% of patients assigned a billing diagnosis code for Barrett’s esophagus actually had Barrett’s esophagus after a manual record review.

The misdiagnosis could potentially undermine or skew future research into patients diagnosed with Barrett’s esophagus, a condition where the lining of the esophagus changes due to chronic inflammation, generally from gastroesophageal reflux disease. Definitive diagnosis requires a biopsy, taken at upper endoscopy, demonstrating replacement of the normal cell lining with one more like the cell lining of the small intestine. This is also known as intestinal metaplasia. Barrett’s esophagus itself has no specific symptoms, but this change can increase the risk of esophageal adenocarcinoma (a type of esophageal cancer).

Researchers concluded that electronic coding alone overestimates the prevalence of Barrett’s esophagus, and most clinical and research uses will require a manual verification of disease status.

The study appears in the May issue of GIE: Gastrointestinal Endoscopy, the monthly peer-reviewed scientific journal of the ASGE.

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