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Poll: Americans opt for generic products to save money

BY Allison Cerra

NEW YORK Almost two-thirds of U.S. adults (65%) are purchasing more generic brands to save money, slightly up from 63% in February, a new Harris Interactive poll found.

Harris Interactive surveyed 2,227 adults online between June 14 and 21, and found that among those who have purchased generic brands to save money, a person’s age had no influence on his or her decision to forego branded products for generic ones. What’s more, an additional 13% of those polled said they have considered purchasing generic products to save money.

The Harris poll also found that U.S. adults seek other ways to cut corners: 2-in-5 adults said they have switched to refillable water bottles instead of purchasing bottles of water (39%), and brown-bag their lunches.

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Kellogg debuts FiberPlus Antioxidants cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has introduced new Kellogg’s FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins C and E.

Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch, and are available in the cereal aisles of grocery stores nationwide.

“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”

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Pepsi Max brings back classic commercial

BY Allison Cerra

PURCHASE, N.Y. In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on the Pepsi “Diner” commercial that aired during Super Bowl XXIX.

Instead of having two soda delivery truck drivers go head-to-head over a can of Pepsi, they both want Pepsi Max, which has zero calories but still has the punch of a Pepsi.

“We’re looking our competition squarely in the eye and making an unabashed claim about the great taste of Pepsi Max. That’s why we’ve revamped one of our most memorable Super Bowl spots to excite our consumers, bottlers and customers,” said Lauren Hobart, chief marketing officer, carbonated soft drinks, PepsiCo Beverages Americas. “The TV commercial today begins one of our most ambitious marketing programs that will have unexpected iterations across a broad array of media channels. It is classic, in-your-face Pepsi marketing.”

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