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Poland Spring announces $150K grant to help conserve 58-acre Indian cellar land

BY Allison Cerra

HOLLIS, Maine Poland Spring joined the Trust for Public Land in announcing the successful completion of the Indian Cellar conservation project. The company is donating $150,000 to help permanently conserve the 58 acres of land near its Hollis bottling facility known as Indian Cellar.

The land runs for a mile along the Saco River and will be permanently protected from development for public enjoyment.

“Preserving this land is important to the people of Hollis and Buxton,” said Bill Maples, Maine operations director for Poland Spring. “As a member of this community employing over 400 people in York County, Poland Spring is honored to partner with our neighbors and the Trust for Public Land to help protect this natural resource rich in environmental and historical significance.”

The $1 million project was funded by the Land for Maine’s Future (LMF) program ($375,000), the town of Hollis ($250,000), private donors ($375,000), and a $150,000 donation from Poland Spring. Directly across the river on the Buxton side is Pleasant Point Park. The 58-acre section of the river is a popular place for boating and fishing.

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Tropicana rolls out new low-calorie orange juice

BY Allison Cerra

CHICAGO Tropicana has launched an orange juice with 50% less sugar and calories, and no artificial sweeteners.

Trop50 is a naturally-sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium. It also provides 10% of the daily recommended intake of antioxidant vitamins A and E.

Trop50 has also tapped award-winning actress Kyra Sedgwick as the beverage’s spokesperson, starring in a new national advertising campaign, which launches this week.

“It’s not just that Trop50 offers half the sugar and calories,” said Susan Logue, Ph.D and Director of R&D. “It’s how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers.”

The all natural, no calorie sweetener in Trop50 is PureVia, which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50’s new innovation replaces Tropicana’s previous Light ‘n Healthy orange juice beverage that was made with an artificial sweetener.

Trop50 is available in three varieties – Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source of both nutrients. All varieties are packaged in 59-ounce cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12-ounce bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premiumproducts are sold.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Innovative Beverage Group’s drank now distributed in Michigan

BY Allison Cerra

HOUSTON The Canada Dry Bottling Co. of Lansing has begun to stock store shelves with Innovative Beverage Group Holdings, Inc.’s signature relaxation beverage, drank.

“This agreement marks the first distribution deal in the Great Lakes region and opens up a huge new territory for drank,” said Peter Bianchi, CEO of Innovative Beverage Group. “After the amazing success we’ve had with the product in the South, we are thrilled to partner with a highly-respected distributor to bring drank to a large new area of the country. This announcement closely follows a number of other deals with well-known, influential distributors who also find that, as a first-of-its-kind product, drank provides an added revenue stream by allowing them to tap into a new segment of the functional beverage category.”

Established in 1933, Canada Dry Bottling Co. of Lansing is a family-owned and operated wholesaler of specialty beverages that includes more than 40 brands of juice, soda, tea and water, such as Canada Dry products, AriZona, Crush, Faygo, Jones Soda, Nantucket Nectars, and Rip It.

“Adding drank to our array of beverages is directly in line with our goal to provide innovative products for our customers,” said Randy Shanker, President of Canada Dry Bottling Co. of Lansing.

Earlier this month, Innovative announced it began distribution in Southwest Missouri and Mississippi.

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