BEAUTY CARE

Pola Orbis to strengthen business with H2O Plus acquisition

BY Antoinette Alexander

TOKYO — Japanese cosmetics company Pola Orbis Holdings plans to acquire H2O Plus, a privately held developer, manufacturer and marketer of prestige, branded marine-based natural skin care products for the face and body.

Headquartered in Chicago, H2O Plus is majority-owned by investment companies Cordova, Smart & Williams and New MainStream Capital, as well as Robert Seidl and other members of senior management.

The transaction is subject to customary regulatory approvals and is expected to close in July.

Pola Orbis aims to accelerate its growth in global markets and achieve consolidated sales of $3 billion by 2020, an operating margin that is among the top in the industry (13% to 15%) and an overseas sales percentage of 20%, and to realize its long-term vision of becoming a "highly profitable global enterprise," the company said.

H2O Plus has a global footprint, with more than 2,000 prestige retail points of distribution in 22 countries, including North America, Asia and an expanding presence in Europe and Latin America. According to Pola Orbis, H2O Plus will strengthen its global business base, and Pola Orbis expected synergies through the integration of Pola Orbis’ strengths in research and development and marketing while capitalizing on H2O Plus’ brand concept and retail distribution channels via local distributors.

"H2O Plus has a sharp brand identity and adds a distinct uniqueness to the Pola Orbis portfolio of seven brands. Pola Orbis targets to increase its presence in global markets in the mid-term management plan, and we believe a partnership with H2O Plus will be mutually beneficial," Pola Orbis president and CEO Satoshi Suzuki said. "Pola Orbis will build a shared relationship with H2O Plus through communication, and we are confident in H2O Plus’ further growth through an integration of Pola Orbis’ expertise in R&D, marketing and management."

"H2O Plus is delighted about its new alliance with Pola Orbis, which brings a rich history of successful management and strong investment in research and development," Seidl said. "Our new partnership with Pola Orbis will accelerate the growth of the H2O Plus brand in the world’s largest and fastest-growing skin care markets."

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Nivea taps Khloé Kardashian-Odom for Good-bye Cellulite, Hello Bikini! Challenge

BY Antoinette Alexander

WILTON, Conn. — Khloé Kardashian-Odom — known from such reality shows as E!’s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

The reality star will use Nivea’s Good-bye Cellulite fast-acting serum and advanced Good-bye Cellulite gel-cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.

"Nivea is honored that Khloé Kardashian-Odom will be enrolling in this year’s Good-bye Cellulite, Hello Bikini! Challenge," stated Magnus Jonsson, VP marketing at Beiersdorf. "It’s inspiring that a star like Khloe isn’t afraid to share that she has cellulite and openly tell women that it’s OK to want to improve the appearance of their skin. Nivea shares the same goals and aspires to help women everywhere feel more beautiful and confident, with the help of our unique diet and exercise program and Good-bye Cellulite products."

Kardashian-Odom also is encouraging women everywhere to join her in taking the challenge to help get bikini-confident for summer. Women can register to take part in the challenge by visiting Facebook.com/NiveaUSA. Kardashian-Odom also will be documenting her progress throughout the four weeks via Twitter.

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Banana Boat celebrates summer with daily giveaways

BY Antoinette Alexander

SHELTON, Conn. — Banana Boat sun care has kicked off its "101 Days of Summer" daily giveaway of prizes to help educate families on how to best protect themselves this summer.

The 101 daily prizes, will be awarded to fans on Facebook.com/BananaBoatBrand and Twitter at @BananaBoat. Prizes, which include Banana Boat product, beach totes, beach towels, gas cards and Visa gift cards, range in value to upward of $300.

With the help of The Skin Cancer Foundation and sun experts, Banana Boat will share advice and sun safety tips with families across the country and encourage them to get "Sun Certified."

Earlier this spring, Banana Boat set out to raise $101,000 for The Skin Cancer Foundation by getting 101,000 consumers "Sun Certified" this sun season. Each consumer who takes a short Sun 101 quiz on the Banana Boat Facebook page receives a "Sun Certified" badge to feature on his or her profile, and triggers a $1 donation to support The Skin Cancer Foundation’s education initiatives.

As part of its education initiative, Banana Boat also is teaming up with sun care experts, including two-time Olympic Gold Medalist and U.S. Women’s Soccer Team captain Christie Rampone, dermatologist Julie Karen and family lifestyle expert Amy Goodman. Over the course of the summer, these experts will share advice and host live conversations on the Banana Boat Facebook page.

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