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Plum Organics launches organic pouches for adults

BY Ryan Chavis

EMERYVILLE, Calif. — Plum Organics, a kids nutrition company, announced that it is entering into the adult-snacking realm with the launch of Plum Vida. The product blends organic fruits and vegetables in a portable pouch, providing consumers with a fresh snacking alternative throughout the day, the company said. Plum Vida can be enjoyed straight from the pouch at room temperature or chilled. 
 
"Plum Vida began with the women on our innovation team. We often turned to noshing on our baby food blends when we were craving a quick dose of fruits and veggies and wanted a break from granola bars," said Jen Brush, senior innovation manager. "And over the years we heard from consumers constantly — from moms to runners to college students — who shared our squeezable snacking habits as part of their daily exercise routine or as a midday pick-me-up. We wanted to create a product just for them that would directly address this trend."
 
Plum Vida is available in three flavor combinations, which include Cherry Berry Beet Ginger, Pear Kale Spinach Celery and Pineapple Carrot Mint. They can be purchased exclusively at Target stores nationwide through the retailer's "Made to Matter — Handpicked by Target" collection. The suggested retail price is $1.99 per pouch or $6.99 for a four-pack. 
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Clif Bar brings back seasonal flavors iced gingerbread, pecan pie and spiced pumpkin pie

BY Michael Johnsen

EMERYVILLE, Calif. – Clif Bar on Tuesday announced the return of its seasonal flavors. Made with a nutritious blend of organic rolled oats and wholesome ingredients, Clif Bar seasonal flavors spread the spirit of giving by donating a portion of proceeds to the not-for-profit organization Protect Our Winters.
 
Now in its 12th year, the limited-edition Clif Bar seasonal lineup includes iced gingerbread, pecan pie and spiced pumpkin pie. All three seasonal flavors are available nationwide while supplies last at a suggested retail price of $1.39.
 
Clif Bar will donate 1% of net seasonal sales to Protect Our Winters, a not-for-profit organization fighting against climate change. Clif Bar and Protect Our Winters are dedicated to educating, engaging and mobilizing the winter sports community to protect the places we play.
 
“Clif Bar’s continued support has a huge impact for us,” said Protect Our Winters founder, Jeremy Jones. “It’s a natural partnership as we are both committed to fight climate change through education, activism and support of community-based initiatives.”
 
Like all Clif Bar flavors, the seasonal offerings are made with 70% organic ingredients and are a good source of protein. All Clif Bar foods have zero grams of trans fat and do not contain partially hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. In addition, Clif Bar sources ingredients that are not genetically engineered.
 
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NCPA: Proposed Pa., legislation would hinder patients’ access to biosimilars, burden pharmacists

BY Antoinette Alexander

ALEXANDRIA, Va. — Pending legislation in the Pennsylvania state legislature is raising the eyebrows of several industry members, including the National Community Pharmacists Association, whch stated that the legislation in its current form would "severely limit access to more affordable medications, vastly increase overall healthcare costs to Pennsylvania businesses and citizens and add cumbersome reporting requirements on healthcare providers."

In a statement and letter sent to the Pennsylvania legislature, B. Douglas Hoey, CEO of the NCPA warned against S.B. 405.

"On behalf of our patients, community pharmacists strongly oppose S.B. 405 in its current form. The legislation is specifically intended to pad the profits of certain large pharmaceutical manufacturers, while sticking the bill to patients and employers and burdening independent community pharmacists with unnecessary regulations.

"Millions of patients have benefitted from cost-savings generally associated with generic prescription drugs and community pharmacists strongly support their appropriate use. Likewise, a new wave of interchangeable biologic products, or biosimilars, is expected to enter the U.S. market in future years and offers significant savings potential to patients and the sponsors of healthcare plans, such as employers.

"S.B. 405 is intended to thwart that outcome by burying pharmacists and other healthcare providers in needless red tape to deter the prescribing and dispensing of cost-saving, interchangeable biosimilars in place of much costlier brand name versions. These new drugs will be required to go through an extensive review and approval process by the Food and Drug Administration (FDA), which is charged with approving medications. The FDA has publicly warned against legislation similar to S.B. 405 in other states due to the potential to undermine biosimilar cost savings, as well as the agency's proven drug approval efforts."

The National Association of Chain Drug Stores has noted that its position is similar to NCPA’s and it also opposes S.B. 405
 

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