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Plum Kids line makes debut this month

BY Allison Cerra

EMERYVILLE, Calif. — Plum Organics is expanding its business into the organic kids snack category.

Plum Kids contains more than 30 organic options, including such new and innovative pouch products as organic Greek Yogurt Mashups and Morning Mashups for on-the-go breakfast (which carry a suggested retail price of $4.99), Crunch’ola bite-sized snacks (which carry a suggested retail price of $3.99) and Fruit & Veggie Shredz (which carry a suggested retail price of $3.99). All Plum Kids products will be available in more than 6,000 stores nationwide beginning this month.

"Four years ago, Plum pioneered the squeezable pouch format in the US baby food market," Plum Organics co-founder and CEO Neil Grimmer said. "Consumers have rapidly adopted the pouch and parents have come to trust Plum to nourish their babies. Our Plum moms have asked for healthy snacks for school-age children, so we’ve anchored the Plum Kids line around Mashups, a kid-friendly squeezable pouch snack. At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about. We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards."

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Costco to make Louisiana debut

BY Katherine Field Boccaccio

NEW ORLEANS — Costco will enter the state of Louisiana with a 148,000-sq.-ft. store at Carrollton Plaza Shopping Center in New Orleans.

The new lease, announced by center owner The Feil Organization, will add Costco to a lineup of retailers that includes CVS, Firestone, Family Dollar and Subway.

Costco is slated to open spring 2013.

"We are very excited about helping to bring Costco to New Orleans and contributing to the area’s revitalization," said Jeffrey Feil, CEO of the Feil Organization. "This lease represents a giant step forward for the existing and future retail establishments in New Orleans and will further boost confidence in the local market since hurricane Katrina in 2005.”

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Lady Gaga’s first fragrance to grace retail shelves in September

BY Antoinette Alexander

NEW YORK — Coty, in association with Lady Gaga’s Haus Labs, is releasing in September the artist’s first fragrance, called Lady Gaga Fame.

Lady Gaga Fame is the first-ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is an innovation of patent-pending fluid technology, exclusively launched with Lady Gaga Fame.

The innovations go beyond the black-to-clear fluid: The olfactory structure itself also is rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure — a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy.

The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a fusion of dripping honey, saffron and apricot nectar. The rich floral layer of crushed tiger orchid and jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.

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