BEAUTY CARE

Playtex announces stockholder approval of Energizer merger

BY Antoinette Alexander

WESTPORT, Conn. Playtex Products announced on Thursday that stockholders have approved its merger agreement with Energizer Holdings, a maker of batteries and flashlights and the parent company of wet shave products manufacturer Schick-Wilkinson Sword. The deal is expected to close on or about Oct. 1.

Once the deal closes, Playtex will become a wholly owned subsidiary of Energizer and its common stock will no longer be listed on the New York Stock Exchange. The deal, valued at about $1.9 billion, will add feminine care, sun care and infant care products to Energizer’s portfolio. It is expected to be accretive to Energizer’s earnings per share in fiscal year 2008.

According to Energizer chief executive officer Ward Klein, the deal makes sense, as both companies have similar customers and distribution channels in the United States and Canada, and there’s an opportunity for geographic expansion.

“We also believe there are significant integration and cost reduction opportunities for the combined businesses. Energizer will emerge with a more diversified portfolio of products, and greater scale in the personal care category, which will now be evenly balanced with our household goods business. It will also provide a platform for possible additional value-adding acquisitions,” said Klein in a previously issued statement.

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Biotone introduces Facial Therapy Massage Creme

BY Antoinette Alexander

CINCINNATI Biotone, a manufacturer of massage oils, cremes, lotions, gels and spa body treatments, has introduced Facial Therapy Massage Creme with Bio-Firming Complex to smooth, tone and firm the face and neck.

It contains CoQ10 to help increase collagen and elastin and help repair damaged skin, Vitamin K to help reduce the appearance of tiny veins and Vitamin C to help minimize the look of fine lines and wrinkles. It also features botanicals of White Peach, Pineapple Enzyme, Quince and Mango Mandarin.

The product is pH balanced, non-comedogenic and is for use on all skin types. It is priced at $14.75 for six ounces and $34.75 for 16 ounces.

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Mahoski to become key account coordinator at Drom

BY Antoinette Alexander

TOWACO, N.J. Fragrance supplier Drom fragrances international has appointed Marta Mahoski as key account manager.

Mahoski is an eight-year veteran in the flavor and fragrance industry and until recently held the position of account executive at AromaTech, where she developed candle, personal care and fine fragrance business.

In her new role at Drom, she will be responsible for the metro New York, New Jersey and Midwest regions. She reports to Andrew O’Shea, vice president sales, personal care.

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