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Planters gives Mr. Peanut a voice

BY Allison Cerra

EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand’s new marketing campaign.

 

Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

 

 

The first commercial debuted on Mr. Peanut’s Facebook fan page on Tuesday, which was set up during Mr. Peanut’s annual holiday party, giving the first glimpse into his personality and the things he cares about.

 

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TrueBlue makes debut

BY Allison Cerra

VANCOUVER, Canada Leading Brands will roll out its TrueBlue 100% juices across Canada and the West Coast of the United States.

Each TrueBlue beverage is filled with antioxidant-rich 100% superfruit juices. The juices initially are available in 46-oz. PET bottles in three flavors: wild blueberry, wild blueberry and pomegranate, and wild blueberry and blackberry.

These new products will be introduced by Leading Brands’ Learn the Truth in-store marketing program, which is focused on educating consumers to read and compare the ingredients on competitive labels.

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Ralph’s, Food 4 Less announce checkstand canister fundraising program

BY Allison Cerra

LOS ANGELES Two supermarket chains owned by Kroger announced their fundraising efforts to benefit local food banks.

Ralph’s and Food 4 Less said that they are collecting donations to help local food banks and families in need through their checkstand canisters. Each retailer kicked off their respective Bringing Hope to the Table initiatives, which include an annual cause-marketing partnership with Feeding America that generated more than $200,000 for Feeding America-affiliated food banks this year.

The efforts by Ralph’s and Food 4 Less are part of their ongoing commitment to bring as much food as possible to hungry families, which also includes a companywide Perishables Donations Partnership program that allows fresh, wholesome food — including meat, produce and dairy products — to be donated directly from the stores to local food banks that are able to safely handle perishable foods.

Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California and Nevada, and Foods Co. in Northern California, from its headquarters in Los Angeles. Ralph’s currently operates 257 supermarkets from its headquarters in Los Angeles.

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