CENTER STORE

Planters gives Mr. Peanut a voice

BY Allison Cerra

EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand’s new marketing campaign.

 

Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.

 

 

The first commercial debuted on Mr. Peanut’s Facebook fan page on Tuesday, which was set up during Mr. Peanut’s annual holiday party, giving the first glimpse into his personality and the things he cares about.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Ice, ice baby: New Ice Breakers Frost mints keep breath cool

BY Allison Cerra

HERSHEY, Pa. One of Hershey’s popular mint brands is adding a powerfully cool taste experience to its line.

Ice Breakers Frost sugar-free mints are coated with xylitol, cooling and flavor crystals and will be available in Wintercool and peppermint varieties.

 

“Ice Breakers Frost mints are designed for those who are looking for a strong mint but don’t want to sacrifice taste. The mints feature the same great flavor of our core Ice Breakers mints, which is then frosted with a combination of xylitol, cooling and flavor crystals for a uniquely powerful taste and texture,” said Anna Lingeris, spokeswoman for Ice Breakers Frost mints and Hershey. “The result is a satisfying and powerfully cool taste experience.”

 

Ice Breakers Frost mints are now available in 1.2-oz. containers at participating mass, grocery, drug and specialty retailers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Coca-Cola’s Fuze, Gold Peak brands get new flavors

BY Allison Cerra

ATLANTA Coca-Cola is beefing up its noncarbonated beverage portfolio with four new varieties of Fuze and Gold Peak teas.

According to published reports, Fuze raspberry and unsweetened green tea should be available by December, with green tea and tropical versions of Gold Peak available early next year.

 

"As the fresh-brewed tea market continues to grow, [restaurant] operators are seeking new options to satisfy health-conscious customers with a variety of taste preferences," said Scott Young, Coca-Cola’s SVP food service strategy and marketing, was quoted as saying.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?