HEALTH

Planned Parenthood: Healthcare reform should include women

BY Allison Cerra

NEW YORK An executive of a healthcare provider’s local chapter wants the new healthcare reform to include women.

Paula Gianino, the president and CEO of Planned Parenthood of the St. Louis Region and Southwest Missouri, said in her column that the state governor’s Medicaid cuts reduced or eliminated insurance benefits for Missourians. Currently, 1-in-6 Missourians are uninsured, according to the Kaiser Family Foundation.

“In 2003, the Missouri House eliminated a successful and cost-saving program that gave 30,000 Missouri women access to family-planning services,” Gianino wrote in a recent column.

Planned Parenthood serves more than 50,000 women each year by providing them with examinations, including pap smears, breast exams and tests for sexually transmitted diseases.

“In our current healthcare system, women of childbearing age spend 68% more on out-of-pocket expenses than men,” Gianino said. “A recent report by the Department of Health and Human Services titled ‘Roadblocks to Health Care: Why the Current Health Care System Does Not Work for Women’ shows that ‘women are more vulnerable to high healthcare costs… [because] women’s reproductive health requires more regular contact with health care providers, including yearly pap tests, mammograms, and obstetric care.’ And a 2009 survey conducted for the American College of Obstetricians and Gynecologists found that women are delaying their annual exams as a result of the economic downturn.”

Additionally, a 2008 Kaiser Family Foundation study reported 67% of uninsured women went without needed care because of cost, as did nearly 20% of women with insurance.

“If we do not act, a health care reform proposal could be passed by Congress and sent to the president that eliminates access to previously covered services like pap smears, breast exams and comprehensive reproductive health care and that eliminates the ability to choose one’s provider of choice,” Gianino said. “This would be a huge setback for women in America.”

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Bayer Consumer Care launches virtual march against breast cancer

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care last week announced an initiative encouraging women to join a virtual march against breast cancer as part of its One A Day Women’s Take A Stand Campaign.

Through the end of October, women will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

According to a recent Yankelovich survey, although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. As many as 80% of the women surveyed have been personally affected by breast cancer or know someone who has been.

The survey also found that 1-in-5 women who support breast health or breast cancer awareness causes wish they could do more, and 60% of women who have not supported breast cancer organizations and causes say they lack the time or money.

“Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research,” Bayer stated. “For each character created, the One A Day brand will make a donation to a breast cancer cause that will be determined by an online vote.”

The organizations to be included in that vote are: The Breast Cancer Research Foundation, the American Cancer Society and the National Breast Cancer Foundation.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” stated Barton Warner, VP marketing and new business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

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BDI Marketing announces new wave of energy drinks

BY Anna Mcgrath

CARMEL, Ind. BDI Marketing announced the release of a new series of products, including its new 357 Super Magnum Energy Shot, Xtreme Energy Rush and Top Gun sexual stimulant pills in a new 2-oz. liquid shot.

BDI’s 357 Super Magnum Energy Shot provides consumers with enough caffeine to stimulate and fuel the body to perform at unparralled levels throughout the entire day but without the fat, sugar, carbohydrates or calories, the company said.

In celebration of the 10th anniversary of the introduction of its popular Top Gun sexual stimulant pills, BDI is now offering the product in new two-ounce liquid shots, available in Cherry Passion flavors. The pill is aimed to provide consumers with enhanced libido and increased energy and endurance.

Xtreme Energy Rush is packed with three-times the strength of a single cup of coffee; a triple strength punch that provides the body with a shot of long lasting energy.

The new products join BDI’s ever-growing family of incredibly popular liquid, gum and capsule Mini Thin energy products to provide consumers with a delicious option to high-sugar energy drinks.

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