BEAUTY CARE

Plackers gets musical for kids

BY Antoinette Alexander

SAN DIEGO — Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

Utilizing original melodies and upbeat, catchy lyrics, each toothbrush plays an entertaining, educational song that is designed to encourage healthy dental care habits by making brushing fun. Parents can choose from four Brush and Learn toothbrushes with songs that help teach children their ABCs, 123s, farm animal sounds and proper teeth-brushing techniques.

The toothbrushes have a large on/off button and ergonomic handle to make it easy for little hands to use, and the bristles are gentle on gums. They also have a pedestal base that stands upright for easy storage.

Brush and Learn toothbrushes currently are available at Walmart stores nationwide and soon will be available in the oral care aisle at other major retailers. The suggested retail price is $4.99 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Aubrey Organics expands shave formula, hair care line

BY Antoinette Alexander

NEW YORK — Aubrey Organics, a maker of natural hair, skin and body care products, introduced in November new fragrances for its shave formula and glycogen protein balancing shampoo and conditioner.

For a silky-smooth shave, there’s the new crème de la shave. The moisturizing formulas are available in five natural scents, including the new white tea and citrus and pomegranate scents. They join the existing lineup of toasted almond, orange cream and raspberry honey.

The brand also has added two new scents for its GPB glycogen protein balancing shampoo and conditioner, which has shine-enhancing fruit acids and herbal moisturizers to smooth the hair fiber and infuse it with vitamins to rehydrate and re-energize strands.

The new scents for the shampoo and conditioner are rosemary peppermint and lavender ylang ylang.

Aubrey Organics is available at health food stores nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Bump control gets ‘Smooth’

BY Antoinette Alexander

ATLANTA — Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

Weighing in on the skin-deep side of the Smooth Crew duo is Dr. Paul Wallace, a Harvard-trained dermatologist and cosmetic surgeon based in Beverly Hills, Calif. Not only does Wallace serve as a medical adviser to major movie studies, but he also serves as chairman of the World Boxing Council’s Medical Advisory Board, where he is ringside physician for boxing and mixed martial arts. His connection to sports ties in well with Bump Patrol’s advertising campaign, according to the manufacturer. The campaign features Wallace donning a boxing glove as he and his barber counterpart strike a pose.

Master barber Will Williams is the shaving half of the Smooth Crew. Williams also serves as director of consumer education at M&M Products Co., the maker of Bump Patrol.

Advertising, social media, an online video series, representative interviews and public relations are part of the new Smooth Crew undertaking to promote the brand. Beginning in December, the Bump Patrol website will feature a section dedicated to the Smooth Crew’s shaving tips and topical issues. Consumers, barbers and dermatologists also will be able to pose questions on Bump Patrol’s Facebook, Twitter and YouTube accounts for Smooth Crew feedback.

Several national retailers sell the line, including Walmart, Target, CVS/pharmacy, Rite Aid, Walgreens and Sally Beauty.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?