Pixi by Petra fall collection to hit Target stores
MINNEAPOLIS — Target is gearing up for fall with the launch of the Pixi by Petra collection for fall 2014 developed by makeup artist Petra Strand.
The fall collection launches at Target stores nationwide and online at Target.com in August 2014. The new collection includes:
Quick Fix Powder, Translucid ($20): The translucent shade blends easily to suit all skin tones while looking natural and smooth on skin. The formula contains aloe vera to soothe skin as well as grape seed and cucumber extracts to hydrate. To release powder, buff the included luxe puff applicator onto clean skin or over foundation.
Concealing Concentrate, Adaptable Beige ($12): Designed to cover dark circles, discoloration and scars effortlessly, this waterproof concealing cream delivers a matte finish while treating delicate skin. The full-coverage formula contains a high level of pigment, yet feels feather-light on skin. It hides imperfections while waking up and brightening the eye area for a well-rested look. The formula contains vitamins A, C and E, plus rose hip extract for a skin elasticity boost.
Fairy Dust: New Shades Brightening Bare, Copper Sheen, Gold Dust, Honey Glaze, Mocha Magic and Snow Sparkle ($10 each). Achieve a lit-from-within radiance with these loose pigment powders. These multi-dimensional shades can be used to highlight eyes, brow bones and cheeks with a gemstone-effect, attracting beams of light for a glimmering glow.
Mesmerizing Mineral Palette: New Shade – Silver Sky and Rich Gold ($12 each). The smooth mineral formula reflects light away from imperfections, while rich gemstone-inspired shades enhance the natural beauty of eyes. The six coordinated shades in each palette can be used solo for a subtle look or layered for a soft smoky eye. The double-ended sponge applicator offers fast and fuss-free application.
Crayon Combo: New Shade – Super Smoky ($18): These dual-ended, cashmere-silky chubby crayons contain light-reflecting pigments for a fuss-free, soft-focus effect – no brush required. New Super Smoky shade creates multidimensional smoky eyes in a few easy swipes. The formula containing pearl powder, vitamin E, chamomile extract and caffeine perks up tired eyes.
Endless Silky Eye Pen: New Shade – GlimmeryBlack ($12). This liner gives a solid, glimmery line in an instant with super-long-lasting color payoff. The intensely pigmented pencil’s formula smoothes on with a waterproof gel texture. The hypoallergenic formula is suitable for sensitive eyes.
Tinted Brilliance Balm: New Shade – Soft Sienna ($14). With added shea butter and lip-smoothing ingredients, this balm is the ideal all-in-one lip treatment.
Nail Colour Collection: Imperial Blue, Olive Gold and Brightening Top Coat ($8 each): The richly pigmented shades glide on with a super smooth applicator and offer a chip-resistant finish with built-in UV protection, preventing polish discoloration. Brightening Top Coat offers a smooth lacquer-effect finish with optical brighteners. Makes any nail color look more lush and vibrant, while protecting from chipping, cracking and peeling.
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NPD: Makeup sample subscriptions pay off for manufacturers, retailers
PORT WASHINGTON, N.Y. — Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to recent research by global information company the NPD Group.
“The idea of offering samples has been around for some time, but sample subscription programs are a fresh way for manufacturers and retailers to engage with interested consumers and monetize their sample programs, while consumers discover brands or products they may not have been aware of previously,” stated Karen Grant, VP and global beauty industry analyst, the NPD Group. “Women strive to find a makeup product that works for them, and when they do, that is the primary reason they become loyal to it.”
Most women like to self-test products without pressure, and samples give them that ability. Take home samples are the second most popular makeup shopping preference, over things like salesperson explanation and personal consultation, but retailers are finding new ways to incorporate samples into the shopping, and even purchasing, experience. One in five makeup users have received a makeup sample in the past year, primarily from retailers (17%), according to NPD’s 2014 Makeup In-Depth Consumer Report.
Women under the age of 55 years, specifically the 18- to 34-year-olds, are most likely to report receiving a makeup sample in the past year. Makeup samples strongly influence purchase decisions for about one-third of women, while more than half are somewhat influenced by these samples. The 35 to 54 age group is the most likely to be influenced by samples, indicating opportunity that goes beyond the youngest generations.
“Sample subscriptions are still relatively small in their reach, but their potential impact on the makeup industry is significant. Incorporating this method of product discovery into a marketing and sales strategy can uncover new consumers and expand on target audiences,” added Grant.