Pirate’s Booty adds more treasure
PARSIPPANY, N.J. — B&G Food earlier this week announced that it's making two additions to the Pirate’s Booty line, which include Pirate’s Booty Crunchy Treasures and Pirate’s Booty Fruity Booty. Pirate’s Booty Crunchy Treasures features pirate-themed shapes in aged white cheddar flavor while Pirate’s Booty Fruity Booty offers baked rice-and-corn puffs with a coating of raspberry flavor.
“We know that finding snack options that appeal to both parents and kids isn’t always easy. That’s why we’re pleased to offer new twists on the snack that everyone knows and loves, Pirate’s Booty,” said Eric Berniker, VP of consumer engagement and innovation at B&G Foods. “Pirate’s Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you’re craving fruity fun.”
Both snack products are currently rolling out to retailers.
FMI releases resources in support of its U.S. Grocery Shopping Trends 2014 report