HEALTH

Piping Rock introduces Nature’s Truth wholesale brand

BY Lesley Thulin

RONKONKOMA, N.Y. — Vitamin and supplement retailer Piping Rock has announced Nature’s Truth as its new wholesale brand.

Nature’s Truth will deliver health products to retailers in the food, drug, mass and club channels.

“Nature’s Truth is driven by our passion for innovation and advancement while also being guided by over four decades of experience,” Piping Rock and Nature’s Truth CEO Scott RudolphCEO of Piping Rock and Nature’s Truth, said. “We take great pride in making sure that we are not only knowledgeable on upcoming trends, but experts in industry tradition. Our products not only rise with market demand and fly off of shelves, but are designed to last so that retailers and consumers alike can trust the Nature’s Truth difference.”

Nature’s Truth offers this difference in a collection of specialty blends, from Turmeric with Black Pepper to Ultra Strength Melatonin 12 mg — the first supplement of its kind on the market. The high potency, fast dissolve melatonin tablets feature a natural berry flavor and are gluten-free.

In addition to manufacturing, packaging, and shipping its products, Piping Rock manages its formulation testing and quality control assurance.

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HEALTH

New Zim’s Max logo looks to unify brand’s identity

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Monday announced the rebranding of its popular Zim’s product line to Zim’s Max featuring a new logo and package design.
 
“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” said Perfecta Products’ director of marketing and sales Mark Smith. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise.”
 
The new packaging is a move to better position the Zim’s Max product line under a single identity. It connects all Zim’s Max products, new and old, through a cohesive visual presentation. With the rebrand, Zim’s Max also introduces the selling line, “Nature’s Best, Made Better”; accompanied by a new brand mark. The mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.
 
Distributed by Perfecta Products, the new Zim’s Max launch is slated to hit the shelves of major retailers nationwide starting this summer. All of the current Zim’s products will be available under the Zim’s Max brand, including Zim’s Max-Freeze. 
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Study: Pharmacists have measurable impact on improving outcomes

BY Michael Johnsen

EDMONTON, Alberta — Having pharmacists on primary care teams monitoring the treatment of blood pressure in patients with Type 2 diabetes have a significant impact on improved outcomes, according to a study published in the May/June issue of the Journal of the American Pharmacists Association.
 
The main study, which was a randomized control trial, examined blood pressure control in people with Type 2 diabetes as a measurable, clinically important outcome. Results of the main study showed that the addition of pharmacists to primary care teams produced substantial improvements in the health of patients with Type 2 diabetes.
 
Researcher Scot Simpson wanted to delve further and pinpoint what specifically pharmacists did to improve patient health.
 
Patients in the intervention group were counseled directly by two pharmacists, who worked with the patients’ physicians as part of primary care teams at several clinics within Edmonton's Southside Primary Care Network. Control group patients did not see a primary care team pharmacist during the study. At the end of the study, 42% of the intervention group patients had at least one change to their blood pressure drugs compared to 26% of the control group patients.
 
“Based on the data, we found that patients who had a change in blood pressure drugs were twice as likely to have an improvement in their blood pressure compared to those who didn't have a change in blood pressure drugs,” Simpson said. 
 
Simpson's findings support the importance of interprofessional health collaboration in treating patients.
 
“Adding pharmacists to the team to review medications, identify drug-related problems and manage the treatment has a positive effect on blood pressure levels of patients with Type 2 diabetes,” Simpson said. “The pharmacists involved in the study had very collaborative discussions with the physicians about the patients' medications and proposed drug treatment options. … It was from these discussions that the pharmacists were able to suggest alternative medicines or changes in dosage that contributed to lowering the patient's blood pressure.”
 
The study was part of a larger research project published in Diabetes Care in 2011.
 
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