CENTER STORE

Pillsbury kicks off annual baking contest

BY Allison Cerra

MINNEAPOLIS Pillsbury wants consumers to get their bake on by enterting their annual bake-off contest.

Creative home cooks must enter online at www.bakeoff.com or via the Spanish language site www.quericavida.com between now and April 20, 2009, for a chance at the million-dollar grand prize. Four recipe categories define the kinds of recipes consumers should submit for the Bake-Off competition, including appetizers, breakfast, dinner and dessert.

General Mills, along with returning contest sponsors General Electric, The J.M. Smucker Company, Eggland’s Best, Land O’Lakes, Inc., Fisher Nuts, and new sponsor The Hershey Company, will celebrate the 60th anniversary of the venerable Pillsbury Bake-Off Contest.

This year’s contest provides consumers with extra ingredients for their use, courtesy of the contest sponsors, and also will give them a chance to help determine 10 of the 100 final recipes.

The contest finals will take place April 11 to April 13, 2010, at the newly built Waldorf-Astoria Orlando and Hilton Orlando Bonnet Creek hotel in Florida.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Dr Pepper Cherry gets a KISS of flavor

BY Allison Cerra

PLANO, Texas Dr Pepper just got a whole lot smoother with the introduction of the new flavor Dr Pepper Cherry.

“We’re excited to offer consumers a smooth new way to enjoy Dr Pepper with the availability of Dr. Pepper Cherry,” said Allison Methvin, director of marketing for Dr Pepper. “It’s a whole new reason to try Dr Pepper.”

To promote the new flavor, Dr Pepper has reached out KISS front man Gene Simmons, to introduce new Dr Pepper Cherry. Simmons, who founded the legendary rock band KISS more than 35 years ago, will star in a new commercial, letting fans know that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth.

Simmons’ “Dr Love” will be the third doctor in the “Trust Me, I’m a Dr.” advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS “Demon” regalia. Nick Simmons, Gene’s son, will also star in the commercial.

The new commercial featuring “Dr. Love” launches on March 30, on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Back to Nature Foods Co.voluntarily recalls two SKUs

BY Allison Cerra

MADISON, Wis. An organic foods company announced a voluntary recall of a trail mix containing pistachio nuts that may have the potential to be contaminated with Salmonella.

Back to Nature Foods Company stated Wednesday that this possible contamination is not connected with the recent outbreak associated with peanuts or peanut butter.

The following products are being recalled and consumers should not eat them:

  • Back to Nature Nantucket Blend trail mix, 28 oz. bag, UPC code 59283-00020 and a “best by” date between Aug. 20 and Dec. 12 of this year.
  • Back to Nature Nantucket Blend trail mix, 10 oz. bag, UPC code 59283-31039 and a “best by” date between Nov. 4 and Dec. 12 of this year.

Consumers can find the “best by” date on the back of the package and should discard any product they have. Consumers can contact the company at 1-866-538-8280 with any questions.

There have been no cases of Salmonellosis reported to date in connection with these products and the company is issuing this recall as a precaution. The products were distributed to retail stores nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?