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Pillsbury kicks off annual baking contest

BY Allison Cerra

MINNEAPOLIS Pillsbury wants consumers to get their bake on by enterting their annual bake-off contest.

Creative home cooks must enter online at www.bakeoff.com or via the Spanish language site www.quericavida.com between now and April 20, 2009, for a chance at the million-dollar grand prize. Four recipe categories define the kinds of recipes consumers should submit for the Bake-Off competition, including appetizers, breakfast, dinner and dessert.

General Mills, along with returning contest sponsors General Electric, The J.M. Smucker Company, Eggland’s Best, Land O’Lakes, Inc., Fisher Nuts, and new sponsor The Hershey Company, will celebrate the 60th anniversary of the venerable Pillsbury Bake-Off Contest.

This year’s contest provides consumers with extra ingredients for their use, courtesy of the contest sponsors, and also will give them a chance to help determine 10 of the 100 final recipes.

The contest finals will take place April 11 to April 13, 2010, at the newly built Waldorf-Astoria Orlando and Hilton Orlando Bonnet Creek hotel in Florida.

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Back to Nature Foods Co.voluntarily recalls two SKUs

BY Allison Cerra

MADISON, Wis. An organic foods company announced a voluntary recall of a trail mix containing pistachio nuts that may have the potential to be contaminated with Salmonella.

Back to Nature Foods Company stated Wednesday that this possible contamination is not connected with the recent outbreak associated with peanuts or peanut butter.

The following products are being recalled and consumers should not eat them:

  • Back to Nature Nantucket Blend trail mix, 28 oz. bag, UPC code 59283-00020 and a “best by” date between Aug. 20 and Dec. 12 of this year.
  • Back to Nature Nantucket Blend trail mix, 10 oz. bag, UPC code 59283-31039 and a “best by” date between Nov. 4 and Dec. 12 of this year.

Consumers can find the “best by” date on the back of the package and should discard any product they have. Consumers can contact the company at 1-866-538-8280 with any questions.

There have been no cases of Salmonellosis reported to date in connection with these products and the company is issuing this recall as a precaution. The products were distributed to retail stores nationwide.

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Diamond Foods’ nut brand to advertise during NCAA Men’s Basketball Tournament

BY Allison Cerra

SAN FRANCISCO Diamond Foods Inc. announced that it will debut a new ad campaign for its Emerald brand during the final four and championship games of this year’s NCAA Men’s Basketball Tournament.

The ads, which will air on April 4 and April 6 at 3 p.m., are the third generation of Emerald’s award-winning “Natural Energy” campaign that depicts the bad things that can happen when you don’t eat Emerald Nuts.

“The NCAA Men’s Basketball Tournament is one of television’s most high profile events and is a natural snacking occasion,” said Andrew Burke, SVP of marketing for Diamond Foods. “The final four and national championship contests always generate a tremendous amount of excitement, and therefore the games provide an ideal venue in which to debut our new campaign. The new commercials will be featured online at www.emeraldnuts.com and are part of a broader, integrated campaign that includes both in-store elements and national print support.”

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