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Pillsbury announces new bread mixes

BY Ryan Chavis

ORRVILLE, Ohio — Pillsbury, a brand from J.M. Smucker Co., is adding new Artisan Bread Mixes to its product portfolio. The mixes will be available in three varieties: Country White, Garlic & Herb and Parmesan & Basil. Families can use the mixes to bake such assorted breads as focaccia bread, bread sticks and pizza crust in 40 minutes or less, according to the brand.

Pillsbury Artisan Bread Mixes are available at grocery stores nationwide for a suggested retail price of $2.49. Consumers looking for recipes and tips can visit PillsburyBaking.com, Pinterest.com/PillsburyBaking or Facebook.com/PillsburyBaking.

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Mountain Dew announces Open Call contest winner

BY David Salazar

PURCHASE, NY— Nathan Balli has been chosen as the first winner of Mountain Dew’s Green Label Studios: Open Call contest. The contest was open to people making films of all generes.

Balli’s project, “Authenticity is Everything,” was selected from 10 other finalists to win a mentorship with “Sin City” and “Machete” filmmaker Robert Rodriguez and action series producer Roberto Orci. He also will receive a production grant of $250,000.

"I am so grateful to have been selected as the first ever, Green Label Studios: Open Call winner," Balli said. "To be recognized by such a prestigious panel of judges and to get the opportunity to be mentored by Robert Rodriguez and Roberto Orci is a dream come true — this whole experience has fueled my passion for content creation, and I can't wait to get back at it." 

The nine finalists who didn’t receive the grand prize all received grants for $10,000. Like Balli, their prize money will go toward projects that they’ll create for Mountain Dew and Complex Media’s site, Green-Label.com.

“We saw a tremendous amount of passion and some incredible content from all of the finalists, but Nathan's project really stood out,” Mountain Dew VP marketing Greg Lyons said. "We're very excited to work with a game-changing content creator like Nathan and can't wait to see what he'll produce next."

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CRN submits comments to FDA regarding proposed label changes

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Friday submitted comments to the Food and Drug Adminisration regarding the agency's proposed rule changes of nutrition and supplement facts labels. 
 
CRN commended FDA for proposing to continue using the Recommended Dietary Allowance, when available, as the basis for determining the Reference Daily Intakes for nutrients. Basing the RDI on the Estimated Average Requirement, which was considered by FDA in developing the proposed rule, would effectively dilute the nutrient requirements for Americans, CRN suggested." The EAR represents the daily intake level estimated to satisfy the needs of only half of the people in each life-stage and sex group," CRN wrote. "In contrast, an RDI based on an RDA would meet the daily requirements of nearly all (97.5%) healthy individuals in a given group."
 
And CRN supported FDA’s tentative conclusion that RDIs for vitamins and minerals should continue to be based on a population-coverage approach, that is, using the highest age/gender group RDA value. "CRN agrees with FDA’s rationale that the population-coverage approach would cover vulnerable or at-risk groups sufficiently. Using the population-weighted approach instead would result in a higher risk of nutrient inadequacy for some population groups because the RDIs would be derived by averaging the nutrient requirements for groups with lesser needs and those with greater needs."
 
For the full 29-page report, which includes recommendations on the labeling of specific vitamins, click here
 
 
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