HEALTH

Pillar Rock USA launches Hangover Buster tablet

BY Michael Johnsen

NEW YORK Pillar Rock USA on Monday announced the launch of Hangover Buster, an effervescent tablet formulated to prevent hangover symptoms such as nausea, headache, excessive thirst, fatigue, muscle ache and sensitivity to light and noise.

Each lemon-lime flavored Hangover Buster tablet includes a blend of vitamins A, C and B12 as well as ginseng extract.

Product developer Alfred Dilamani stated that adults of all ages are giving Hangover Buster rave reviews. “We are overwhelmed by the many testimonials of customers who have already discovered the product and are contacting us to say that they are waking up hangover-free,” he said. “With New Year’s Eve fast approaching, my advice is: don’t party without it.”

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Twinlab launches liver detox formulated for athletes

BY Michael Johnsen

GRAND RAPIDS, Mich. Twinlab on Friday announced the launch of Liver D-Tox Fuel, a daily liver detoxifying formula that combines L-glutathione and alpha lipoic acid along with an exclusive Purification Matrix formula.

Designed with athletes in mind, Liver D-Tox is made with natural ingredients and contains no harsh chemicals that interfere with the natural detoxification process.

“Most people would benefit from a detoxifying product, but athletes have additional needs,” stated Thane Slagowski, Twinlab director of research and development. “Not only do they introduce more free radicals into their system through intense exercise, but the additional stresses they put on their body also increase the toxins in their system, making their liver work even harder.”

L-Glutathione and alpha lipoic acid are antioxidants that help to dissolve toxic substances and maintain healthy enzyme levels, the company stated. The Purification Matrix formula contains: kudzu (root) powder and extract, milk thistle (seed) extract (standardized to 80 percent silymarin), artichoke (aerial part) and sarsaparilla (root).

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FiveMoms.com receives Web creativity award

BY Michael Johnsen

LOS ANGELES

The centerpiece of CHPA’s Five Moms Campaign, www.FiveMoms.com, has been recognized with a Silver Award from W3 Awards in the “Best Family/Parenting” web site category last month.

Launched in May as part of the association’s larger campaign to alert parents to the dangerous trend of teens abusing cough medicine to get high, FiveMoms.com is a place parents can go to learn how to spot the warning signs, as well as what to do if they suspect their child is abusing. The site provides parents with information about cough medicine abuse, features blog entries and offers links to additional resources.

The W3 Awards is a well-regarded online awards program. Sanctioned by the International Academy of Visual Arts, the awards honor creative excellence on the web and recognize the creativity of the professionals behind the winning sites, videos and marketing programs.

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