CENTER STORE

Pilgrim’s Pride CEO and COO resign

BY Melissa Valliant

PITTSBURG, Texas Pilgrim’s Pride Corp., one of the largest chicken producers in the United States, announced Tuesday that its CEO and COO have stepped down due to the bankruptcy process that it started earlier this month when it filed for bankruptcy.

President and CEO Clint Rivers, as well as chief operating officer Robert Wright, have resigned. Don Jackson, formerly president of Foster Farms’ poultry division, will be filling the role of president and chief executive, following approval by the bankruptcy court. In the meantime, Lonnie Ken Pilgrim, the company’s board chairman, will be interim president.

The company plans to restructure its operations but will be operating as usual while it determines its next steps out of bankruptcy.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

More shoppers buying economy-sized items to save money in hard times

BY Michael Johnsen

CHICAGO Given the current state of the economy, nearly half of U.S. consumers are looking to help stretch their dollars by buying larger economy-sized offerings, according to a consumer survey released by the Nielsen Company on Tuesday.

Conversely, only 17 percent of consumers prefer new, smaller pack products at lower pricepoints.

“Without question, this is an extremely tough time for today’s consumer,” said Todd Hale, senior vice president, consumer and shopper insights for the Nielsen Company. “CPG manufacturers and retailers have few options to manage rising commodity costs beyond absorbing increased costs, passing on increases to consumers by raising prices or cover increased costs by downsizing offerings,” he said. “Downsizing, in particular, is not a new option—we’ve seen downsizing over the last few years in a number of categories, including ice cream, cereal, candy bars, salty snacks and paper products.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Widespread ad campaign released for first all-natural, zero-calorie sweetener

BY Melissa Valliant

MINNETONKA, Minn. Cargill, an international provider of food, agricultural and risk management products and services, is launching an aggressive ad campaign for Truvia, the first natural, no-calorie sweetener made from the stevia leaf. Calorie-conscious consumers have been using no- and low-calorie sweeteners like Splenda and Sweet’n Low for a while now, but both of these products are artificially engineered.

Truvia will be debuting on national network and cable TV, national consumer print publications and women- and wellness-focused Web sites. Respected commercial director Mikon van Gastel, who has directed ads for Nike, IBM, Reebok, Olympus, Absolut and Target, among others, will be directing four 30-second TV spots for the new product. The ads will include close-up shots of the stevia leaf, conveying to consumers the sweetener’s purity.  

“Through research, we found that consumers are trying to live more balanced lives but have a complicated relationship with sweeteners,” said Zanna McFerson, director at Cargill Health and Nutrition. “The marketing campaign to launch Truvia tabletop sweetener is designed to inform consumers that for the first time, there is a natural great-tasting zero calorie sweetener that comes from a leaf, not a lab.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?