PHARMACY

Physicians Interactive, McKesson combine adherence support and patient cost savings into one tool

BY Michael Johnsen

READING, Mass. — Physicians Interactive, a provider of online and mobile clinical resources and solutions for healthcare professionals, and McKesson Patient Relationship Solutions, a provider of pharmaceutical manufacturer-sponsored patient adherence programs, on Tuesday announced a collaboration to jointly deliver Coupons on Demand. The new solution is designed to provide clinicians convenient access to medication cost-savings offers and adherence support through a patented web-based platform.  

"Most physicians don’t have the time to search the Internet to find all the available patient support programs — including prescription drug cost-savings offers — for their patients," said Derek Rago, VP/general manager for MPRS. "From a single destination, Coupons on Demand will provide physicians convenient, one-stop access to adherence support tools that are designed to enable better health outcomes for their patients. Further, understanding the challenges of today’s brand manager, the Coupons on Demand solution is an efficient and effective channel for brands to quickly extend and optimize their marketing reach to known physicians who frequently use this valuable channel to access manufacturer-sponsored patient support programs."  

"As pharmaceutical companies’ budgets are cut, sales teams are reduced and access to physicians becomes increasingly restricted, brands are finding it more challenging than ever to reach HCPs," stated Donato Tramuto, PI CEO and chairman. "Coupons on Demand addresses this challenge by allowing targeted, eligible HCPs to request cost-savings offers and adherence support for the prescription brands they prescribe, all from a single, convenient web-based source."

This Coupons on Demand collaboration expands on the PI-MPRS partnership previously announced to deliver the eCoupon automated voucher and coupon distribution within the e-prescriber point-of-care workflow.

The Coupons on Demand solution allows brands to extend co-pay voucher and coupon program reach and access through a network of more than 100,000 registered HCPs. The solution serves as a unique, multi-brand destination that HCPs are more likely to visit and revisit than single brand sites in order to view, order and print available coupons and vouchers — including offers from new brands as they become available. 

Patented technology allows brands to specify target HCPs they wish to reach and apply business rules in support of brand program goals.  

"Under the partnership agreement, the Coupons on Demand will feature integrated reporting to allow brands to access and monitor coupon and voucher ordering, distribution, HCP activity and offer utilization from a single reporting source. This means a brand manager will not only have real-time access to the number of coupons and vouchers ordered/printed and redeemed, but also will have access to such performance metrics as the number of days to first usage or overall patient persistency.

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Teva approved for generic Evista

BY Ryan Chavis

JERUSALEM — Teva Pharmaceutical Industries on Tuesday announced that it received approval for generic Evista (raloxifene) tablets, 60-mg, in the United States. The company was the first to file, which means the product is eligible for 180 days of marketing exclusivity. Teva will begin shipping the drug within the next 30 days.

Evista 60-mg tablets, marketed by Eli Lilly and Co., had annual sales in the United States of approximately $824 million as of December 2013, according to IMS data. The drug is used to prevent and treat osteoporosis in postmenopausal women.

 

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Amazon.com, Good Neighbor Pharmacy, Publix named to J.D. Power’s 2014 Customer Champions list

BY Michael Johnsen

WESTLAKE VILLAGE, Calif. — J.D. Power, in conjunction  with Fortune Custom Publishing, on Monday recognized 50 companies that demonstrate the ability to provide the highest level of customer service based on their most important critics — their customers. Among retailers, the Customer Champions included Amazon.com, Good Neighbor Pharmacy and Publix. 

"J.D. Power surveys hundreds of thousands of customers every year, and what we’ve found is that when consumers purchase different products and services, they don’t just compare their experiences within the same industry, they compare across industries," stated Finbarr O’Neill, president of J.D. Power. "The 50 companies we’ve recognized as Customer Champions demonstrate the highest levels of service excellence, not just compared with their direct competitors, but also across all facets of the customer experience," he said. "Not only does satisfaction encourage customer loyalty, but happy customers also become advocates of the brand to others. Particularly given the ability of today’s consumers to easily communicate their experiences far and wide through social media and online reviews, customer advocacy can be critical to a company’s bottom line."

“Being recognized by J.D. Power is demonstration that the commitment that our Good Neighbor Pharmacy members have made to their local communities and patients is making a difference — and consumers have noticed,” stated Scott Robinson, group VP Good Neighbor Pharmacy. “Our independent pharmacists play a vital role in their patients’ healthcare every day, and in an ever-changing healthcare industry. Good Neighbor Pharmacy is at the forefront of ensuring each patient receives an unmatched level of personalized, quality care.”

The J.D. Power 2014 Customer Champions were selected based on customer feedback attesting to their service excellence. These companies were the highest performers among more than 600 evaluated brands across nine industries, based on their performance in five key areas identified as the J.D. Power 5 Ps: People, Presentation, Price, Process and Product. 

The selection of the 2014 Customer Champions is based on an independent and unbiased evaluation of customer feedback, opinions and perceptions gathered from J.D. Power studies conducted in the United States in 2013. Those recognized as a 2014 Customer Champion represent the highest-performing companies in terms of providing customer service excellence.

 

 

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