BEAUTY CARE

Physicians Formula challenges beauty mavens to show off their skills

BY Antoinette Alexander

AZUSA, Calif. Cosmetics brand Physicians Formula has kicked off a makeup challenge whereby beauty mavens have a chance to win $5,000 and other prizes.

To participate, video bloggers demonstrate how to create makeup looks using Physician Formula cosmetics and upload their video to MyPFBeauty.com. The video is then available for viewing and voting. The contest ends Sept. 30.

The contest features a grand prize of $5,000, a trip for two to Los Angeles and a one-on-one tutorial with celebrity makeup artist Joanna Schlip. There also are two prizes awarded to random participants each week, including Ray-Ban sunglasses and Milly earrings.

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Innovation, broader reach light up sun care market

BY Antoinette Alexander

There’s no doubt that awareness of the dangers of unprotected sun exposure is growing, but sun protection products, which make up the bulk of the sun care market, still represent one of the few segments in the U.S. beauty and personal care market that has relatively low household penetration, according to research firm Euromonitor International.

The good news is that innovation in the mass-market sun protection segment has helped bolster sales, with sun protection being the only sub-sector to see growth in 2009, with an increase of 2%. Premium sun care products haven’t fared as well, as cash-strapped consumers have been reluctant to pay the higher price points, according to Euromonitor’s U.S. sun care report released in May.

Manufacturers are expected to continue to offer sun protection products that offer additional benefits, such as anti-aging properties and natural ingredients. However, judging by some of the products being promoted at the ECRM Sun Care EPPS in July, manufacturers also may be looking to capture consumer interest groups far beyond the beach.

One such company is Sierra Summits Skin Products, which makes High Altitude Adventure sunscreen, Tahoe Kids Adventure sunscreen and Apres Ultra Lite daily facial moisturizer with SPF 46.

Developed by a board-certified practicing physician assistant with Dermatology Associates of Northern Virginia, the brand was created to capture the lifestyle of the Sierras, an adventure playground for hikers, cyclists and travelers. Sierra Summits works to promote the use of sunscreens during the winter months, as well as the summer, and has suggested that retailers consider offering a “winter set.”

There also is Arnold Palmer sunscreen by DriGrip. In early 2010, DriGrip partnered with famed golfer Arnold Palmer to create the sunscreen especially for golfers. When applied, it dries to a powder finish, leaving no oily residue. The company also offers DriGrip for fisherman and DriGrip for industrial workers.

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Skin care benefits help to color makeup

BY DSN STAFF

PORT WASHINGTON, N.Y. —Makeup products with a skin care benefit, such as SPF protection, continue to be of great interest among women, despite the fact that overall makeup usage appears to be down, according to market research company the NPD Group.

Overall usage of makeup products among 18- to 64-year-old women is down five percentage points in 2010, relative to 2008. Among women who do wear makeup, a growing number (up 1%, equivalent to about an estimated additional 1 million women, based on projected population taken from the U.S. Census) are wearing only one makeup product per given day, according to NPD.

But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits. According to NPD, nearly 9-out-of-10 (86%) makeup users have used in the past year a makeup product that contains a skin care benefit.

Moisturizing (54%) and SPF protection (51%) are the most cited skin care benefits contained in the makeup products women used. These were followed by oil-free/won’t clog the pores (32%), reduces wrinkles/ fine lines (30%) and natural/mineral-based (27%).

About 6-out-of-10 women who used makeup with skin care benefits are using these types of makeup products in addition to using skin care products with the same benefits. Nearly 2-out-of-5 women are using makeup products with skin care benefits instead of skin care products with the same benefits. The study was fielded March 10 to 31.

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