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Phone app helps hair coloring go hi-tech

BY Antoinette Alexander

NEW YORK — L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.


Available for free download at the Mac App Store, the “My L’Oréal Colorist” initially prompts iPhone users to either “Scan a Shade” or “Find a Shade.” The first option allows shoppers to use their mobile device to scan the UPC barcode of the L’Oréal Paris hair color product/shade they are interested in, while “Find a Shade” allows both at-home and on-the-go users to dive into a short questionnaire before learning their 
shade recommendation.


Designed with true-to-tone hair color visuals for easy navigation, this app also invites users to share if they are looking for a permanent or non-permanent color, which tone of hair color they are hoping to achieve and their preferred hair color form (e.g., crème, gel or foam).


Users also can consult consumer ratings, reviews and more details on a range of L’Oréal Paris’ hair color product lines. Users have the ability to share their recommended shade on Facebook to get feedback from friends before making their purchase.

 

 

The article above is part of the DSN Category Review Series. For the complete Hair Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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ReportersNotebook — Beauty Care, 9/24/12

BY DSN STAFF

SUPPLIER NEWS — Physicians Formula is being acquired by private equity firm Swander Pace Capital for $4.25 per share in cash, or approximately $65 million. Upon close of the merger, Physicians Formula will be privately owned and will continue to be operated by the company’s current management team and employees. The deal is expected to close later this year.


OPI Products has appointed John Heffner as the brand’s new president and general manager. With this change, George Schaeffer remains founder and CEO. Suzi Weiss-Fischmann will retain her title as EVP and artistic director. Heffner most recently served as president and CEO for Creative Nail Design, where he worked for 14 years. Prior to joining CND, Heffner held multiple sales and marketing roles within Chesebrough Ponds USA, as well as Procter and Gamble.


Plackers has expanded its portfolio with the launch of its new GentleSlide flossers. Featuring a shred-resistant polytetrafluoroethylene floss technology, GentleSlide is designed to make flossing between tight teeth easy and comfortable, and is gentle on sensitive gums. The suggested retail price for a 90-count package of GentleSlide flossers is $2.99.


Goody is expanding its portfolio with the new Softies collection of stick-on hair accessories. Made of 100% soft and flexible material, Softies are free of snaps and clips for a comfortable, no-fuss styling experience. They are priced at $5.99 each.

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Unleashing the nail artist

BY Antoinette Alexander

NEW YORK — The nail color segment continues to experience double-digit growth as beauty mavens go for daring colors and bold, creative nail art. The nail art craze is now hitting the at-home gel manicure systems. Red Carpet Manicure has unveiled new limited-edition nail 
art kits. There are three kits available — Tips and Tricks, French Manicure and Gems and Jewels. Meanwhile, SensatioNail by Pacific World has developed the new SensatioNail Magnetic Gel Polish and the Glitter & Color Gel Polish duos.

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