BEAUTY CARE

Philosophy launches new anti-aging eye cream

BY Antoinette Alexander

PHOENIX Beauty brand philosophy has introduced a new anti-aging eye cream for those individuals battling thinning skin, fluid retention around the eyes and fine lines and wrinkles.

The new Eye Hope Advanced Anti-Aging Eye Cream is a lightweight, multi-functional formula that promises to provide hydration to the sensitive skin around the eyes and has anti-inflammatory benefits, such as green tea and coffee bean extract, to calm and soothe skin. It also has light diffusing properties to help brighten skin tone.

According to the beauty brand, an independent clinical study found that 4-out-of-5 people saw significant improvement in fine lines, dark circles, puffiness and smoothness after six weeks of use.

The new Eye Hope Advanced Anti-Aging Eye Cream is price at $48.

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David Babali for WildAid now available at Sally Beauty Supply stores

BY Antoinette Alexander

LOS ANGELES Actress Kate Hudson and her hairstylist David Babaii have introduced David Babaii for WildAid, an eco-friendly line of hair care products, at Sally Beauty Supply stores nationwide beginning June 1.

The products are currently sold within several mass-market retailers including Rite Aid and Duane Reade.

The hair care products are free of sulfates, parabens and petrochemicals and are not tested on animals. In addition, the line supports wildlife conservation by donating 10% of profits to WildAid, a global wildlife conservation organization.

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Three brands to advertise with StoreBoard Media

BY Allison Cerra

NEW YORK Three brands have signed on to advertise on StoreBoard Media’s security pedestal media.

Coca-Cola’s Nestea and Cadbury’s Dentyne gum are being featured on StoreBoard’s EyeCurve billboards at the entranceways to chain drug stores nationwide. The campaigns will run through June 14. Meanwhile, Johnson & Johnson’s Aveeno is a returning brand.

Douglas Leeds, StoreBoard’s CEO, said, “Our in-store billboard media opportunity has emerged as an ideal solution for stores looking to become more customer-centric, and for brands that want to reach out-of-home shoppers at the point-of-decision.”

Retailers who join the StoreBoard media network generate a new source of revenue, Leeds said, since StoreBoard shares its revenue with retailers and sells its product as media rather than promotion, enabling retailers to gain access to new marketing dollars from brands.

StoreBoard advertising runs in four-week cycles. The Nestea, Aveeno and Dentyne campaigns comprise the sixth cycle for 2009.

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