BEAUTY CARE

Philips VisaPure Advanced looks to change how consumers approach skin care

BY Gisselle Gaitan

STAMFORD, Conn. — Scientists and skin experts have joined forces to design a 3-in-1 facial skincare tool called the Philips VisaPure Advanced. Interchangeable attachments on the device will allow consumers to maximize their skincare routine with precise cleaning and massaging while reducing the visibility of pores, the company said. 

“We developed Philips VisaPure Advanced for women who struggle with their skin concerns such as enlarged pores and appearance of blackheads, and are looking for an efficient solution that fits into their existing routine which gives them glowing, healthy-looking skin,” said Bjorn Folkers, Philips Director of Consumer Marketing & Business Development of Beauty.

The Philips VisaPure Advanced is equipped with customized DualMotion technology and Intelligent Head Recognition, which allows the device to recognize each attachment and tailor the session with specific levels of rotation and duration to achieve the optimal skincare benefits. The three attachments are:

  • Deep Pore Cleansing Brush: uses a combination of thin bristles to reach inside the pores and thicker bristles to swipe away dead skin cells that block pores. The Deep Pore Cleansing brush helps refine and prevent enlarged pores with twenty thousand small bristles, for a superior and easier cleanse, Philips said. 
     
  • Precision Cleansing Brush: Features five-in-one bristle technology to ensure a targeted and precise cleanse for smaller, hard-to-reach areas such as the chin and nose. It has a customized program, with more intense rotations and a shorter treatment time dedicated to cleanse the nose area for pure and refined skin. The Precision Cleansing brush attachment helps to visibly refine and reduce the appearance of enlarged pores, the company said. 
     
  • Revitalizing Massage attachment: Designed to provide a gentle yet effective massage, which feels like 750 gentle finger tapping movements per minute. Developed with Japanese facial massage experts, the attachment provides users with a stimulating massage to relax the muscles and revitalize the skin. The at-home facial massage attachment can also be used on neck and décolleté. The Revitalizing Massage program lasts for three minutes and helps users achieve a healthy, glowing complexion. 

Philips VisaPure Advanced is available on Philips.com for the retail price of $199.

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Le Mini Macaron brings at-home gel manicures to Ulta Beauty

BY Gisselle Gaitan

New York — Affordable at-home gel manicures from Le Mini Macaron are now available for purchase in over 1,000 Ulta Beauty stores nationwide. This partnership marks the brand’s first entry into the U.S. marketplace. It has already launched overseas with availability in Sephora Middle East, Sephora China, Sephora Spain and luxury department stores in Canada, Switzerland, Italy, Hong Kong and France.

Originally getting its start from a Kickstarter campaign in 2015, the company was founded by Christina Kao and Francis-Xavier Humbert to create salon-quality gel manicures at home.

“We believe that gel can be for everyone which is why we wanted to make an at-home kit that is user-friendly, affordable and attractive,” said Cristina Kao, Managing Partner of Camelia Beauty, the brand’s parent company.

"Le Mini Macaron is about making gel manicures (traditionally considered a splurge) something that is convenient, affordable, and accessible for everyone. ULTA is the perfect retailer for us because they embody the same spirit – to be inclusive and accessible for all! This launch marks an important step for our company,” added Kao.

A wide range of gel manicure kits are available in stores and online for purchase, coming in various colors. Le Mini Macaron will also be debuting New Hand & Finger Masks in the grab-and-go section at Ulta’s checkout stands. 

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Crossmark inks preferred service provider agreement with Walmart

BY David Salazar

PLANO, Texas — As Walmart looks to centralize its merchandising activity planning process and establish standard operating procedures for in-store service providers, it has named sales and marketing company Crossmark as one of its preferred service providers. With the selection, Crossmark is one of five companies that can execute merchandising activity on behalf of suppliers in nearly 5,000 U.S. Walmart locations.

“Crossmark is committed to delivering smarter solutions to our clients for faster growth in today's marketplace, and we are honored that Walmart has selected us as a partner on this key initiative," Crossmark CEO Steve Schuckenbrock said. “We recognize this will be a major transition for Walmart's product suppliers, and we are committed to providing them with the same exemplary service that we are known for in the industry.”

Given this and other recent contracts, Crossmark said it is set to hire thousands of new associates in the coming months. Besides Walmart’s preferred service provider agreement, Crossmark has signed onto new and expanded relationships with companies in the chocolate and confectionery, cosmetics and pharmaceutical spaces. 

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