Philips Sonicare unveils a new smart toothbrush
STAMFORD, Conn. — Philips Sonicare has launched a new innovation in the U.S. dental care aisle.
The new Philips Sonicare FlexCare Platinum Connected toothbrush is the first power toothbrush launched in the U.S. with location sensors that inform users if they've missed a spot. Built on a platform of sonic technology, Philips Sonicare FlexCare Platinum Connected reveals brushing concerns such as missed spots, excessive pressure and scrubbing, and provides real-time feedback to improve technique, the company says.
"At Philips, we look for ways to innovate and provide smart solutions for healthy living," said Alexander Harris, senior marketing director, Philips Oral Healthcare. "Working closely with dental professionals, we developed Philips Sonicare FlexCare Platinum Connected to offer people a view into their oral health routine that will ultimately help them achieve optimal cleaning results between dental visits."
The new power toothbrush features unique Smart Sensor technology that tracks location, scrubbing and pressure and syncs that data via Bluetooth technology with the free Philips Sonicare app. This creates a personalized 3D Mouth Map that identifies missed spots and guides proper brushing technique via real-time feedback to effectively reach more surfaces during each brushing session.
The Touch Up feature prompts users to return to missed spots at the end of the two-minute brushing cycle for a precise clean every time, and the brush head performance monitor provides personalized feedback on when to change the brush head for optimal efficacy. The app monitors areas of the mouth without the use of a camera, allowing full freedom of movement in the bathroom while maintaining data collection.
Users can also share data with their dental professional who can provide personalized advice via the Focus Areas feature. This helps set daily goals and track progress to comply with dental professional advice. With personalized coaching, tips and alerts from the app, brushing technique will improve over time.
The Philips Sonciare FlexCare Platinum Connected also features:
• Three brushing modes at three levels of intensity
• AdaptiveClean Brush Head gently tracks along the gumline for better plaque removal
Philips Sonicare FlexCare Platinum Connected and the Philips Sonicare app (free in the Apple App store and Google Play) is available beginning now at major retailers for an SRP of $199. The product will also be available with a specialized UV sanitizer to clean brush heads for $219.
Unilever acquires Dollar Shave Club for $1 billion
LONDON and ROTTERDAM, Netherlands — Unilever has acquired Dollar Shave Club in a deal said to be worth about $1 billion, gaining a firmer foothold in the burgeoning market for male grooming products.
Unilever announced lat Monday that it had signed an agreement to purchase Dollar Shave Club. Founded in 2012 and headquartered in Venice, Calif., Dollar Shave Club has grown into a full male grooming business that has transformed the shaving category with its lifestyle brand empowering 3.2 million members.
“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” said Kees Kruythoff, president of Unilever North America. “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”
With a product and brand range that extends far beyond shaving to include Wanderer men’s personal wash products, Big Cloud men’s skin care products, Boogies hair styling products, and One Wipe Charlies daily wipes, Dollar Shave Club brings to Unilever’s personal care category a unique male grooming perspective.
Michael Dubin, founder and CEO of Dollar Shave Club, added: “DSC couldn’t be happier to have the world’s most innovative and progressive consumer-product company in our corner. We have long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched. We are excited to be part of the family.”
Michael Dubin will continue to serve as CEO of DSC.
Colgate gets music fans ready for Latin Grammys
NEW YORK — Colgate is launching a multicultural marketing campaign aimed at fans of Latin music.
Colgate Optic White has renewed its partnership with the Latin Recording Academy to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.
The brand is inviting music fans to enter for a chance to win tickets to the 2016 Latin GRAMMY Acoustic Session in Los Angeles on Sept. 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through Sept. 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at OpticWhiteStyle.com.
"In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year's performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre," said Carla Kelly, General Manager, Colgate-Palmolive, multicultural marketing. "It doesn't matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture."
The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.