BEAUTY CARE

Philips Sonicare launches kids power toothbrush

BY Antoinette Alexander

STAMFORD, Conn. — Philips Sonicare has introduced its new Philips Sonicare for Kids, a rechargeable power toothbrush for kids.

The new Philips Sonicare for Kids is equipped with the same sonic technology found in other Philips Sonicare toothbrushes that gently drives fluid between teeth and along the gum line, making it especially effective for kids with braces. 

Unlike a manual toothbrush, which can be difficult for children to properly maneuver, Philips Sonicare for Kids delivers more than 500 brush strokes per second, removing up to 75% more plaque than a manual brush in hard-to-reach places, the company stated. It also has several kid-friendly features, including:

  • Fun Stickers for boys and girls, allowing the child to make his or her toothbrush unique and colorful;
  • KidTimer that gradually increases to two minutes to train kids to brush for the dentist-recommended time. The survey found that nearly half (48%) of parents would feel more confident in their child’s ability to brush independently if he or she did so for the dental professional-recommended time of two minutes; and
  • KidPacer that provides fun sounds to encourage the child to brush their entire mouth, including upper, lower, front and back teeth.

Philips Sonicare for Kids is available now at Amazon, Target, Walmart, Meijer, Bed Bath & Beyond, Walgreen’s and other retailers, for a suggested retail price of $49.99.

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Dr. Miracle’s to sponsor ‘Miracle Makeover’ web series

BY Antoinette Alexander

ATLANTA — Ethnic hair care brand Dr. Miracle’s is sponsoring a new fashion and beauty web series featuring actress Malinda Williams.

Cocoa Media Group, which offers a collection of digital destinations such as CocoaFab.com and CocoaStyle.com for young women of color, is launching the new four-episode web series called "Miracle Makeover." The series will feature Dr. Miracle’s chief marketing officer Kimberly Hairston.

"The Miracle Makeover series on CocoaFab.com is a perfect complement to Dr. Miracle’s new Authentic Beauty campaign. Malinda Williams is a mirror image of our consumer. She owns her beauty and is her own hair expert. Having the opportunity to be a part of these truly miraculous makeovers by implementing a Doctor Approved Treatment Plan for each authentic beauty makes our concept tangible. We are truly excited to share the these incredible transformations and inspiring individual stories with our consumer base,” Hairston said.

Episode 1: An aspiring model gets a look to rock the runway. (3/11/14)
Episode 2: A college student gets a professional look to take on the business world. (3/25/14)
Episode 3: A bride gets a head-turning look for her wedding reception. (4/8/14)
Episode 4: Planning a girlfriend getaway, a young woman gets a look made for adventure. (4/22/14)

 

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TRESemmé targets frizz with 7-Day Keratin Smooth

BY DSN STAFF

NEW YORK — Hair care brand TRESemmé has announced the launch of its new 7-Day Keratin Smooth hair care system for frizz-resistant hair that promises to last.

The launch marks the brand’s first heat-activated smoothing treatment that works with the heat of a flat iron to transform unruly hair and lock in style between washes. The formula gives hair “memory” to resist humidity between washes and promises to maintain a smooth style for seven days.

The collection includes Smooth Shampoo, Smooth Conditioner and Smooth Heat Activated Treatment. The shampoo and conditioner have a suggested retail price of $4.99 each. The treatment has a SRP of $6.99. When sold as a set, the kit has an SRP of $7.99.

 

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