Philips brings advancement in face, body shaving
Men’s grooming has taken one giant leap forward with the latest innovation from Royal Philips — the Philips Norelco OneBlade Face and Body. This latest launch trims and shaves any length of hair on both the face and body. Consumers also can create any desired style of facial hair with the tool, which makes shaving simpler for the user with its glide coating and rounded tips, the Stamford, Conn.-based company said.
“Philips Norelco leverages advanced technology and consumer insights to create products that improve people’s lives. Philips Norelco OneBlade Face and Body was specifically created based on feedback from men,” Sasha Markovic, senior director of marketing at Philips Personal Care North America, said. “70% of millennial men groom their body and use multiple steps and different tools. Our own research found that one in two existing OneBlade owners also use their OneBlade on their body, so we created an all-in-one tool with which you can also safely trim and shave any length of body hair, whether on your face or the rest of your body.”
The product’s shaving technology features a cutter that moves at 200x per second, which gives users a shave that is both efficient and comfortable. Philips Norelco’s OneBlade Face and Body contains two blades, one for the face, one for the body and a click-on skin guard, which provides an extra layer of protection in sensitive areas. Also featured is a body comb to trim body in any direction. Each of the blades lasts up to four months, and the battery holds an hour’s worth of styling after four hours of charging.
Consumers can purchase the Philips Norelco OneBlade Face and Body on the company’s website, Amazon, Target, Walmart and other retailers for the suggested retail price of $49.95.
Upgrade kits for those who have already purchased a OneBlade or OneBlade Pro also are available. The OneBlade Face and Body Kit can be purchased on the compnay’s website and Amazon for the suggested retail price of $29.95. The OneBlade Body kit also can be purchased in the same locations and retails for $19.95.
Kiss carves out its niche with latest nail, lash collections
The number of nail and lash options beauty enthusiasts have to choose from are endless, but according to company officials, one brand — Kiss — has been able to find its niche within this market by focusing on what it does best, creating easy-to-wear artificial nail and eyelash products for the ever-changing consumer.
Creating looks users will continue to gravitate towards involves a lot of research within the market, and figuring out what trends consumers will be on the hunt for next, which is exactly what the brand does according to its senior vice president of global marketing, Anette DeVita-Goldstein.
“Innovation is really the front of what we do. It’s consumer-centric innovation, not innovation for the sake of innovation” she said. “It’s understanding what the consumer needs in a nail and understanding what the consumer needs in a lash that they’re not getting today. We do a lot of research and we have a great product development team who really work to find the answers for the next generation’s type of product.”
The brand’s latest nail collection — Jewel Fantasy Nails, Glam Fantasy Nails and Impress Special FX Press-On Manicure — target the glamour and fashion a consumer might be looking for by featuring glitter, chrome, shattered glass, jewel accents, and holographic designs. Finding new ways the connect with shoppers has allowed the company to grow in the marketplace and make its mark, according to Devita-Goldstein.
“In 2017, Kiss the artificial nail brand grew 11.6%. We continue to fuel this category through innovation, great marketing and getting [consumers] to try the products,” DeVita-Goldstein said. “We’re introducing this category in a lot of ways for the first time to a new generation. Younger women are being introduced to gel fantasy and a lot of these brands for the first time through our marketing efforts and they’re responding.”
Artificial nails aren’t the only niche in which the company has been able to grow. Alongside a new nail collection, the brand also debuted a lash collection that’s already developed a bit of a celebrity following. Kiss recently launched the Blowout Lash, Lash Couture Triple Push-Up Collection, and 5th Avenue Collection, with the latter two making their red carpet debut at the 61st Grammys Ceremony thanks to rapper Cardi B.
Kiss only entered the lash market a few years ago, but since then has been shaking things up in a dramatic fashion. “I think the thing is that women today are much more experimental with their beauty routines. So women are trying it and we’re sharing our technology, spreading the word, driving a lot of trials, and education because we know the biggest thing for women is not being intimidated about applying a lash,” DeVita-Goldstein commented.
Going for that extra dash of glamour is exactly what the brand’s new lash collection is all about, and with each design coming in different styles, DeVita-Goldstein said users are able to go as bold or natural as they like. The Lash Couture Triple Push-Up Collection, in particular, was designed to make an iconic lash available to shoppers.
“This is the one that was inspired by Elizabeth Taylor, and she had that abnormality with the lashes with the double layer, they gave her eyes this wide-open look. We were able to take that effect with the triple design technology,” DeVita-Goldstein said.
Kiss’ Jewel Fantasy Nails are now available for purchase at Walgreens, Walmart and CVS Pharmacy for the suggested retail price of $8.99. The Glam Fantasy Nails and Impress Special FX Press-On Manicure can also be purchased at the same locations retailing for $7.99 each. Kiss’ Blowout Lash can be found at Walgreens, Walmart, and Ulta Beauty locations, retailing for $4.49, sold without the adhesive which retails for $3.99. The Triple Push-Up Collection also can be found in the same locations retailing for $6.99, without the adhesive which retails for $5.99. The 5th Avenue Collection can be purchased for $9.99 and contains the adhesive.
Olivina Men targets grooming needs with multi-use wash
Olivina Men, a men’s grooming brand which formulates products sourced from healthful, natural ingredients has an expansive line of offerings. The Nashville-based company has an array of products including an all-in-one body wash, which can be used to refresh the face, body and hair.
The cleanser, which is certified organic, vegan and gluten-free, removes dirt and grime without leaving the surface used upon dry or oily, the company said. Scents of red cedar and smoky vanilla also accompany the multi-use product, which comes in a 2.5-oz. size.
Consumers can purchase Olivina’s all-in-one body wash for the suggested retail price of $8.99 on Target’s website. Further product information and other offerings from the brand can be found on Olivina Men’s website.