BEAUTY CARE

Philips Norelco asks men to sport moustaches for prostate cancer awareness

BY Antoinette Alexander

STAMFORD, Conn. Philips Norelco is teaming up with charitable organization Movember to raise awareness for prostate cancer, a disease that affects 1-in-6 men.

Movember is a global charity event that invites men to grow moustaches for the month of November. The moustache serves as the “hairy ribbon” and the vehicle by which participants in Movember raise funds and awareness for men’s health, specifically prostate cancer.

“How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look,” Jacopo D’Alessandris, senior director of customer marketing for Philips Norelco said. “We’re excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause.”

Participants are asked to start the month of November clean-shaven. Throughout the month, men can grow their moustaches and groom and style them to reflect their individual personalities. The moustache then becomes the catalyst to discuss men’s health issues with friends, family and co-workers, according to the company.

The “Mo’-vement” concludes at gala parties nationwide—in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego—where men will shave off their moustaches in celebration of Movember.

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Boots to feature line by celebrity makeup artist Charlotte Tilbury

BY Antoinette Alexander

LONDON U.K. beauty retailer Boots has announced that it will be stocking on its Web site the makeup brand from celebrity makeup artist Charlotte Tilbury.

Boots.com will be stocking myface.cosmetics exclusively on its Web site.

Looking to end confusion in the makeup aisles, the products will be merchandised according to skin tone.

The collection consists of ten lines and each line has shades that are recommended for each of the skin types.

“The most common question people ask me is, ‘What color lip gloss, blush, etc., would you use on my face?’ The right colors dramatically enhance your overall appearance and the wrong ones can really detract,” Tilbury said.

Added Celeste Sinclair, beauty buyer for Boots.com, “We are so excited to have myface cosmetics as an exclusive brand on our site. [Tilbury] has earned iconic status in the fashion and beauty world and we know that our customers who are self-confessed ‘beauty addicts’ are absolutely going to love this new brand with such inspirational expertise behind it.”

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Always announces innovation in feminine care with Always Infinity launch

BY Antoinette Alexander

CINCINNATI Procter & Gamble has announced the introduction of Always Infinity, a launch the personal care company has coined as the biggest innovation to hit the feminine care category in years.

What makes the pad unique, according to P&G, is Infinicel, a material that absorbs 10 times its weight while remaining light.

Always Infinity capitalizes on the company’s years of consumer and technical research assessing how products perform. Research indicates that traditional pads often fail due to poor body fit. Always Infinity’s design, including its tapered core, microdots and form-fitting channels, helps the pad achieve critical three-dimensional body fit.

Infinicel has an integrated two-layer structure that removes fluid from the top of the pad and transports it into the bottom layer, where it is distributed and stored. This allows the pad to continue absorbing fluid away from the source for a lighter mark on the pad surface.

According to P&G, the feminine care market has not seen such an advancement since the early introduction of ultrathin pads in the 1990s.

More than 60 patents were generated in the development of the material, the finished product and the production.

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