BEAUTY CARE

Philips Norelco asks men to sport moustaches for prostate cancer awareness

BY Antoinette Alexander

STAMFORD, Conn. Philips Norelco is teaming up with charitable organization Movember to raise awareness for prostate cancer, a disease that affects 1-in-6 men.

Movember is a global charity event that invites men to grow moustaches for the month of November. The moustache serves as the “hairy ribbon” and the vehicle by which participants in Movember raise funds and awareness for men’s health, specifically prostate cancer.

“How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look,” Jacopo D’Alessandris, senior director of customer marketing for Philips Norelco said. “We’re excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause.”

Participants are asked to start the month of November clean-shaven. Throughout the month, men can grow their moustaches and groom and style them to reflect their individual personalities. The moustache then becomes the catalyst to discuss men’s health issues with friends, family and co-workers, according to the company.

The “Mo’-vement” concludes at gala parties nationwide—in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego—where men will shave off their moustaches in celebration of Movember.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Boots to feature line by celebrity makeup artist Charlotte Tilbury

BY Antoinette Alexander

LONDON U.K. beauty retailer Boots has announced that it will be stocking on its Web site the makeup brand from celebrity makeup artist Charlotte Tilbury.

Boots.com will be stocking myface.cosmetics exclusively on its Web site.

Looking to end confusion in the makeup aisles, the products will be merchandised according to skin tone.

The collection consists of ten lines and each line has shades that are recommended for each of the skin types.

“The most common question people ask me is, ‘What color lip gloss, blush, etc., would you use on my face?’ The right colors dramatically enhance your overall appearance and the wrong ones can really detract,” Tilbury said.

Added Celeste Sinclair, beauty buyer for Boots.com, “We are so excited to have myface cosmetics as an exclusive brand on our site. [Tilbury] has earned iconic status in the fashion and beauty world and we know that our customers who are self-confessed ‘beauty addicts’ are absolutely going to love this new brand with such inspirational expertise behind it.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

CCA presents donation to YSC support, advocacy group for breast cancer patients

BY Antoinette Alexander

EAST RUTHERFORD, N.J. CCA Industries has presented a donation of $92,143.25 to the Young Survival Coalition. The donation was presented by CCA Industries president Dunnan Edell and accepted by chief executive officer Marcia Stein, on behalf of YSC.

The YSC is a breast cancer support and advocacy group dedicated to the concerns and issues that are unique to young women with breast cancer.

The money was generated from CCA’s Nutra Nail brand YSC promotion that donated a portion of the sales of each specially marked package included in promotional displays and open stock.

Participating accounts included CVS, Drug Fair, Duane Reade, Family Dollar, Fred Meyer, HEB, Longs Drug Stores, Marc Glassman, Meijer, Publix, Rite Aid, Ulta, Walgreens and Wal-Mart.

CCA is offering the YSC Nutra Nail event again this year and expects even greater participation with a goal of more than $100,000 in support of the YSC.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?