HEALTH

Pharmavite expands gummy line with three new products

BY Michael Johnsen

NORTHRIDGE, Calif. — Pharmavite on Wednesday announced the expansion of its Nature Made Adult Gummies product line. The line extension will include Nature Made Adult Gummies Multi + Omega-3, Nature Made Adult Gummies Energy B12 and Nature Made Adult Gummies Immune Complex with Zinc. 

The new offerings are being released at the start of the year when many consumers are looking to get back on track and refocus their wellness routines, the company stated. 

Nature Made Adult Gummies Multi + Omega-3 provides key nutrients needed for daily nutritional support plus omega-3 benefits from fish oil. Ensuring an adequate intake of key nutrients is important to supporting overall health. Additionally, omega-3s, including EPA and DHA, help support a healthy heart. 

Nature Made Adult Gummies Energy B12 contain 1,000 mcg of vitamin B-12 per serving to support cellular energy production by helping the body convert food into energy. Vitamin B12 is also essential for red blood cell formation, and helps to support nervous system health, the company noted. 

Nature Made Adult Gummies Immune Complex with Zinc contain nutrients to help support the immune system. Zinc, which also helps protect the body against free radicals, is a mineral that plays a role in many bodily functions by providing antioxidant support for the immune system. 

The Nature Made Adult Gummies line initially launched with seven offerings in the fall of 2012 and included Vitamin C, B Complex, Fish Oil, CoQ10, Calcium, Multi and Vitamin D3. The latest additions will be available in early 2014 at major retailers nationwide.

 

 

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Former Alacer CEO joins UrgentRx board

BY Michael Johnsen

DENVER — UrgentRx, developer of fast-acting over-the-counter flavored powder medications, on Tuesday named Ron Fugate to the company’s board of directors.

Previously, Fugate served as president and CEO of Alacer, makers of Emergen-C. Fugate and the Alacer team tripled the size of the Emergen-C business and led a highly competitive sale process that resulted in the sale of the company to Pfizer. Most recently, Fugate was president of YoCrunch (a Catterton Partners portfolio company), driving growth and innovation in the highly competitive yogurt and refrigerated dairy category, culminating with the sale of YoCrunch to Danone.

During his professional career, Fugate also held roles in sales and marketing at blue-chip consumer products companies including Johnson & Johnson, Kellogg’s, and Bristol-Myers Squibb. He has also served on the executive committee and board of the Council for Responsible Nutrition and as a member of the board of the Orange County Business Council.

“There is significant relevance and a strong analog in what UrgentRx is doing within the OTC category with what Ron accomplished at previous companies, notably Emergen-C in the vitamin category,” stated Jordan Eisenberg, president UrgentRx. “His impressive track record of disrupting staid market segments and transforming traditionally boring commodity-driven products into exciting, relevant brands will be a tremendous asset to the UrgentRx team. We look forward to working with him as we continue to build the UrgentRx brand.”

“I like the fact that UrgentRx really understands the needs of today’s consumer and is not afraid to shake things up in the health and beauty universe. UrgentRx products address a significant untapped need and their marketing and strategic direction are right on target," Fugate said.

 

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CRN adds 14 companies to its roster

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Monday announced the addition of 14 companies to its membership roster.

“We’re pleased to see such a robust response to the work that CRN does to strengthen this industry for its responsible companies and their customers, ” stated CRN president and CEO Steve Mister. “It’s extremely gratifying to represent companies that are at the top of their game and committed to long-term, sustainable growth. You’re only as good as the company you keep, and we’re looking forward to welcoming these 14 companies into the CRN family.”

The new members companies include nine voting members — Delavau, Dr. Paul Lohmann, Healthy Directions, Innovative Food Processors, Metagenics, National Enzyme Company, Pacific Nutritional, Scientific Living and Stauber — and five associate members, including IRI, the Law Office of Bayne & Assoc., Sanford Rose Assoc., the Shelton Group and Ullman, Shapiro & Ullman. 

 

 

 

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