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Revlon unveils holiday gift sets, 2016 offerings
NEW YORK — Revlon on Wednesday unveiled its new beauty tool and hair color collections at a special event in New York City, where experts were on hand to offer brow and makeup touchups, as well as hair color consultations.
Drug Store News highlights the innovations below.
Front and center at the event was Revlon’s new brush collection, which included 13 brushes and two kits. Designed in collaboration with BMW Group subsidiary Designworks, the collection is all about craftsmanship, precision and value. Each brush features a specially designed Diamond Grip handle — weighted and balanced to provide both comfort and grip — and makeup artist-tested ExpertFX brush heads that are soft, easy to clean and created for optimal makeup application.
SKUs in the brush collection, which will hit drug and mass shelves in January, range from $8.99 to $34.99.
Also featured was the Revlon Love Collection, which features seven limited edition, high-quality tools designed in collaboration with illustrator and surface pattern designer Leah Goren.
“I am so excited to work with Revlon on their new beauty tools collection,” Goren said. “Having the chance to partner with such an iconic brand is truly a dream come true, and I am ecstatic to see my illustrations come to life and add a unique touch to women’s daily beauty routines.”
The collection, which currently is available at retailers nationwide, includes the Slant Tip Tweezers ($9.99), the Mini Tweezer Set To Go ($7.49), the File ’N Peel ($4.99), a Manicure Essentials Kit ($6.49), a Mirror Compact ($6.99), a Nail Clip ($4.99) and an Easy Cuticle Nipper ($12.00).
Revlon’s new Love Is On fragrance, developed with Cosmo International, features a blend of masculine and feminine notes — sweet berry, citrus, velvety rose, ginger, cardamom and sandalwood. There also are notes of vanilla, amber and musk.
The fragrance comes in a red, heart-shaped bottle and retails for $34.99.
Just in time for holiday shoppers, Revlon also introduced its holiday gift collection, which includes three Something Special Gift Sets ranging from $5.99 to $8.99, and three Deluxe Gift Sets, each priced at $14.99.
Each Something Special Gift Set features a Revlon lipstick, lip gloss or nail enamel, and a limited-edition Love Is On compact mirror, while Deluxe Gift Sets include three shades of Revlon’s best-selling lip, eye and/or nail shades, and the Love Is On compact mirror.
Following the men’s grooming trend, the brand unveiled the Revlon Men’s Series, a new line of men’s grooming tools constructed for ultimate strength and durability. Each product is made of precision-crafted stainless steel and is ergonomically designed to fit a man’s hands and grip. The Series — which will be available next month at drug and mass retailers nationwide — features Slant Tip Tweezers ($9.99), a 2-in-1 Nail Clipper ($7.99), a Facial Hair Kit ($11.99) and a Grooming Kit ($19.99).
Lastly, Revlon unveiled the latest addition to the Revlon Luxurious ColorSilk Buttercream family of hair color, the Vivid Color collection. The Vivid Color collection offers vibrant, fade-resistant permanent color in a nourishing cream formula. Each shade contains Argan oil and a triple butter complex — mango, coconut and shea — for ultra-conditioned hair.
Shades in this collection contain polymers to help prevent over-depositing color, so users obtain uniform color from root to tip. A patented UV absorber also helps keep hair from fading due to environmental stress.
The collection includes eight vivid shades — Vivid Bright Bronze, Vivid Red Burgundy, Vivid Intense Copper, Vivid Violet Black, Vivid Deep Copper Red, Vivid Intense Red, Vivid Burgundy and Vivid Medium Auburn — for every hair color, type and texture.
The formula, which is 100% ammonia-free and provides 100% gray coverage, retails for $5.99 and will hit drug and mass shelves in January.