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Pharmacy-themed restaurant opens in London

BY DSN STAFF

LONDON — Luxury London is reporting that artist Damien Hirst has teamed up with chef Mark Hix on a new pharmacy-themed restaurant in London's Vauxhall neighborhood. The restaurant features art based on molecules and walls filled with shelves of pill bottles. The bartender wears a white coat and the floor is outfitted with original pill designs. 

To see more, watch the video above. 

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New teeth whitener hits the market

BY Gina Acosta

BOSTON — An innovative oral beauty brand is gearing up to launch a new product to meet the demands of an ever-increasing consumer demand for whiter teeth.

Dentovations Inc. is debuting 2 Minute White, a new simple-to-use, two-step whitening treatment that brightens teeth six shades whiter in as few as three days.

Designed to be easily integrated into a complete daily oral hygiene routine, 2 Minute White is the easiest at-home whitening product on the market and delivers fast, high impact results while maintaining 100% enamel safety and zero tooth sensitivity, according to the company.

“With more than 80% of consumers desiring whiter teeth, Luster Premium White prides itself on providing highly effective, safe whitening solutions that offering rapid results within a fraction of the time as our competitors,” said Damon Brown, CEO and co-founder of Dentovations Inc., parent company of Luster Premium White. “Today’s whitening category marketplace is crowded with cumbersome strips and trays that take 5-14 days to work. Luster Premium White’s 2 Minute White answers the demand for extremely rapid, yet safe whitening at a very attractive price point.”

Results typically last 12-18 months, and single treatments are recommended every few months to maintain whiteness.  

2 Minute White hits store shelves this month and is priced at a SRP of $9.99. It will be available online and in-store at Walmart nationwide. 

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Alvogen to acquire County Line Pharmaceuticals

BY David Salazar
PINE BROOK, N.J. — Pharmaceutical company Alvogen announced Monday that it would be acquiring Wis.-based specialty generics company County Line Pharmaceuticals. 
 
Alvogen’s purchase of the 9-year-old County Line for an undisclosed sum is aimed at strengthening the company’s position in the United States and is expected to bring in additional revenues of more than $100 million annually. County Line Pharmaceutical currently has 12 marketed products in the United States, as well as nine planned approvals and launches this year and eight expected approvals in 2017.
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