HEALTH

Pharmacist’s Remedy launches Nip-It! supplement spray

BY Michael Johnsen

IRVINE, Calif. Pharmacist’s Remedy last week launched its first product—an immunity-boosting supplement spray called Nip-It!

“In 1999, during the worst flu season in years, I decided to create a spray to alleviate sore throats associated with the common cold,” said Alex Nikmanesh chief executive officer of Pharmacist’s Remedy. “I was working at a pharmacy in West Hollywood and we were shorthanded. Colds and flu were rampant and every other person needed something for their sore throat, head and sinuses. I wanted so badly to give them something that would really work—not just mask the symptoms.”

The throat spray contains B-complex vitamins, vitamin C, zinc and a proprietary blend of natural herbs, the company stated on its web site.

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NAD recommends Nutrition 21 end claims its supplement aids memory

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday recommended that Nutrition 21, the marketer of Core4Life Advanced Memory Formula, discontinue with claims that its supplement improves memory.

Specifically, NAD challenged Nutrition 21’s “unqualified claims” that Advanced Memory Formula “Improves Memory & Recall,” “Increases Alertness & Concentration” and “Helps Improve Focus and Vitality.” These claims were not supported by the evidence, NAD asserted, and should be discontinued or modified to more accurately reflect the existing evidence.

Nutrition 21 appreciates “NAD’s careful consideration in making its decision and agrees to take the NAD’s conclusions and recommendations in this matter into account in future advertising of its Core4Life Advanced Memory Formula product,” the company said.

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Tylenol Warming Liquids promotional taxis ferry customers free of charge

BY Alaric DeArment

PHILADELPHIA McNeil Consumer Healthcare on Monday relocated its Tylenol Warming Taxies from Boston—the taxies will be picking passengers up free-of-charge in front of select CVS/pharmacy locations Dec. 1-7.

The makers of Tylenol Warming Liquids have embarked on a multi-city tour offering passengers access to free taxi rides so they can warm up. The guerilla marketing tactic has already proven a success in New York and Boston, and will be moving to Washington following its tour through Philadelphia.

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