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P&G’s Pampers brand celebrates dad

BY Allison Cerra

NEW YORK Pampers teamed up with Super Bowl quarterback Drew Brees for a Father’s Day celebration this past weekend at Yankee Stadium.

As part of its Pampers with Dry Max weekend-long celebration of dads everywhere, the diaper brand also hosted a “Daddy Play Date” in New York on June 17, where celebrity dads and local dads alike were honored for their active roles with Diaper Duty and cheering on their “VIBs,” or very important babies.

The events were in line with the launch of Pampers Cruisers with Dry Max, designed for babies on the move that need the driest diapers ever.

“More dads are taking an active role in parenting, which includes diaper duty, among other meaningful bonding activities. Pampers with Dry Max is high-performance gear, and I am always looking for that high performance, whether it’s on the field or off, especially now that we have two children in diapers come fall,” Brees said.

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New P&G site targets male homemakers

BY Allison Cerra

NEW YORK Procter & Gamble has unveiled a new website that features household tips for the jack of all trades, Mr. Mom.

Manofthehouse.com features household tips, career and parenting advice and much more, channeling content mostly found in women’s magazines. The content, however, doesn’t just speak to stay-at-home dads — it serves as an essential resource for an array of topics. The site’s editor, Craig Heimbuch, told Reuters, “A lot of the things that have changed for men have happened in a generation. We don’t have that sort of go-talk-to-your-friends mentality.”

“If you’re looking for disrobed starlets and 175” flat screens, you’ve come to the wrong place,” the site read on its “About Us” page. “However, if you are looking for advice on how to make an easy dinner that will leave your kids happy and your wife feeling safe to let you in the kitchen, we’re here.”

Click here to visit the site.

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Study: Cartoon characters may (negatively) influence children’s snacking decisions

BY Allison Cerra

NEW YORK A new study published in the latest edition of Pediatrics found that children are enticed by snacks that feature stickers of popular cartoon characters.

The study, conducted by researchers at Yale University’s Rudd Center for Food Policy and Obesity, surveyed children ages 4 to 6 years to determine the correlation between the cartoon characters on food packaging and snack options for kids. Of three snack options — gummy fruit, graham crackers and carrots — children were asked to select which snack tasted best, given the option between packaging adorned with cartoon characters and without. The result: Most of the 40 children wanted the snacks labeled with cartoon stickers, and preferred gummy fruit and graham crackers with the stickers over carrots.

Christina Roberto, a graduate student at Yale University and lead author of the study, said her results may advocate the removal of licensed cartoon characters from all food packaging, since many snacks with cartoon character packaging typically are sugary snacks — more unhealthy foods are targeted towards children than any other age group.

“We now have clear evidence of something many people suspected — that the use of these licensed characters has an impact on children’s preferences in food,” said Dr. Thomas Robinson, director of the Center for Healthy Weight at Stanford University School of Medicine.

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