BEAUTY CARE

P&G’s Old Spice expands into men’s hair care

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Old Spice brand is expanding into the men’s hair care category with a new collection of hair care and styling products.

Arriving in stores this month, the new Old Spice Hair offering features an assortment of shampoos, conditioners and styling products.

"With value and brand loyalty as the two biggest purchasing influences for men in this category, we’re confident guys using our other products will be excited to see Old Spice in the hair care aisle," Janet Allgaier, VP of global personal care at Procter & Gamble, said. "Old Spice is known for offering the manliest smelling products on the planet. Guys’ hair can now smell just as amazing and win just as many international arm wrestling matches as the rest of their body."

To support the launch of the new Old Spice Hair Care and Styling product line, Old Spice will introduce its new "For Hair That Gets Results" integrated marketing campaign, bringing to life (literally) the idea that when a guy has great Old Spice-styled hair, amazing things happen – like phone numbers from attractive females and absolute domination at a carnival claw machine, the company said. Similar to other Old Spice marketing campaigns, the "For Hair That Gets Results" television creative developed by Wieden+Kennedy is designed to illustrate the "transformational" powers of the brand’s products in the most ridiculous, over-the-top fashion.

Old Spice shampoos and conditioners are specifically formulated for guys with differing hair types and feature 2-in-1 shampoo and conditioners in some of the brand’s most popular scents.

  • Drench – Moisturizing shampoo for dry hair;
  • Kickstart – Cleansing shampoo for all hair types;
  • Bulk Up – 2-in-1 thickening shampoo and conditioner for guys with thin hair;
  • Swagger – 2-in-1 shampoo and conditioner in one of the brand’s three most popular scents;
  • Fiji – 2-in-1 shampoo and conditioner that smells like palm trees, sunshine and freedom;
  • Wolfthorn – 2-in-1 shampoo and conditioner, part of the popular Wild Collection, a smooth scent for nocturnal creatures; and
  • Pure Sport – 2-in-1 shampoo and conditioner in the fresh, clean, masculine and popular Old Spice scent.

Each of the five Old Spice styling products offer a description and visual silhouette on the packaging to help educate guys about the styler that best fits their specific hair type.

  • Deadlock Spiking Glue – Ultimate Hold and Shine, for hair that always stands its ground;
  • Cruise Control Forming Crème – Natural Hold and Shine, for hair that doesn’t try too hard and doesn’t have to;
  • Forge Molding Putty – High Hold and Matte Finish, for hair that’s sturdy, yet shapeable;
  • Unruly Texturing Paste – Medium Hold and Textured Finish, for hair that just wants to mess around; and
  • Spiffy Sculpting Pomade – Moderate Hold and Matte Finish, for hair that’s reworkable, again and again.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Coty signs fragrance partnership with musical artist Enrique Iglesias

BY Antoinette Alexander

NEW YORK— Coty has partnered with singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.

The first fragrance is expected to be released in the summer of 2014.

"Enrique Iglesias is without question one of the most inspiring and talented artists in modern music," stated Michele Scannavini, CEO of Coty. "We look forward to translating Enrique’s passion, authenticity and energy into a fragrance powerhouse."

Iglesias remains one of the best-selling artists in history, with sales exceeding 100 million albums worldwide. He has also had five Top 5 singles on the Billboard Hot 100, with two reaching the top spot, as well as 13 No. 1 hits on the dance chart — the most ever for any male performer. Moreover, he has 71 No. 1 hits across all Billboard charts. He also is the record holder for most Spanish language singles to hit No. 1 on the Hot Latin Tracks chart, producing 23 in total.

"We are thrilled to partner with the talented Enrique Iglesias," added Renato Semerari, president of Coty Beauty. "This partnership provides us with a great opportunity to expand our business in emerging markets, particularly in Brazil, the world’s largest fragrance market, as well as in our other key fragrance markets."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G posts Q2 results

BY Antoinette Alexander

CINCINNATI — Procter & Gamble reported on Friday that second-quarter results were in line with company expectations, and solid growth is projected for the second half of the fiscal year.

Second-quarter net totaled $22.3 billion, unchanged from the year-ago period. Organic sales grew 3%.

Diluted net earnings per share were $1.18, a decrease of 15% versus a base period that included a 21 cents per share holding gain resulting from P&G’s purchase of the balance of its baby care and feminine care joint venture in Iberia.

“P&G’s second-quarter results came in as we expected,” said chairman, president and CEO A.G. Lafley. “We’re on-track to deliver our objectives of 3% to 4% organic sales growth and 5% to 7% core EPS growth for the fiscal year. We expect strong earnings growth in the second half of the fiscal year driven by solid top-line growth, moderating headwinds from foreign exchange, and productivity savings that build throughout the year.”

In beauty, organic sales were unchanged. Gains from market growth and innovation in prestige, hair care, deodorants and personal cleansing were offset by geographic and product mix and a decrease in skin care sales, P&G stated.

In grooming, organic sales increased 3% as higher pricing and innovation on blades and razors and appliances were partially offset by market contraction in developed regions and geographic and product mix, the company noted.
 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?