BEAUTY CARE

P&G’s My Black is Beautiful campaign celebrates its 10th year in New Orleans

BY Gina Acosta

CINCINNATI — Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB will look to galvanize thousands of African-American women and encourage them to continue to fuel conversations around beauty and pride.  MBIB will offer festival-goers interactive, educational and engaging experiences this weekend that inspire them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.

“With the power of more than 2.5 million women behind us, we’re celebrating a decade of inspiring initiatives that have challenged society’s standard of beauty, while encouraging generations of black women to embrace their best and beautiful selves,” said Grace Janes, brand manager, My Black Is Beautiful. “We’re honored to continue our partnership with Essence Festival where we will continue to motivate thousands of extraordinary women not just to join the community, but to truly take part in the dialogue that positively affects their confidence and perceptions of self-image.”

During the July 4th weekend, MBIB will pamper visitors in the booth with skin consultations and hair styling brought to you by brand partners Pantene, Head & Shoulders, Herbal Essences, Aussie and Clairol Professional. Festival attendees are encouraged to stop by the booth to capture memorable moments that can be shared on social media in an interactive photo booth, to further digital engagement.

My Black is Beautiful will also surprise and delight festival-goers with celebrity guests, social media surprise gifting, influencer interviews, free My Black Is Beautiful T-shirts and swag bags with products and coupons – on a first come-first serve basis.

In addition to the booth experience, MBIB will host two panel discussions during the weekend on Essence’s Beauty & Style Expo stage within the convention center, with influential women in the industry such as: Pam Edwards Christiani, Beauty Director of Essence; Nykia Spradley, Beauty Editor of Essence; Christen Rochon, Founder of the Divas & Dorks blog; and popular YouTube vloggers, The Glam Twinz. Conversations during the Beauty & Style Expo will revolve around healthy hair and skin care for black women, topics in relation to discovering your #hairtruth and #Ageless beauty – two campaigns My Black is Beautiful has supported this year.

The #hairtruth campaign comes to life on MBIB’s YouTube channel with five webisodes featuring celebrity natural hair stylist, Felicia Leatherwood and two African American Procter & Gamble beauty scientists, who educate and share tips on how to best maintain natural or relaxed hair. The #Ageless campaign supported by Olay is an ongoing initiative to guide women in their journey to attaining healthy and youthful looking skin. Both campaigns support, celebrate and encourage black women’s individual and collective definition of beauty, while giving them the resources needed to be #BeautyEmpowered.

 

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Amazon brings more products to customer fingertips

BY Dan Berthiaume
Amazon.com is continuing to expand its assortment of Dash buttons.
 
The e-tail giant is adding more than 50 brands to the program, which lets Amazon Prime members automatically order select items with the press of a button. Prime members will now find a Dash button from brands such as Campbell’s Soup, Cascade, Clif Bar, Dial Liquid HautomTand Soap, FIJI Water, FoodSaver, Pepperidge Farm Goldfish Crackers, Hubert’s Lemonade, Lavazza, Mentos, Nerf, Nutiva, Pay-Doh, Puffs, Quilted Northern, Simplehuman, Trident, V8 Vegetable Juice, and others.
 
Amazon previously expanded the Dash button assortment to more than 100 buttons in March 2016. The program launched April 1, 2015. New retail categories, including musical equipment and toys, join the program.
 
During the last three months, Amazon data indicates Dash button order frequency doubled, and is now taking place more than twice a minute. For certain items, such as a pack of eight Bounty paper towels and a 30-ounce canister of Maxwell House ground coffee, more than half of Amazon orders are now made via Dash Button. Also, in the past three months, total Dash Button orders grew by 70%.  
 
“This year we’ve been focused on rapidly growing the Dash button program in every dimension,” said Daniel Rausch, director of Amazon Dash. “In 2015, we had 29 brands on board and today we have more than 150 brands across dozens of retail categories and thousands of products. Customers love the growing selection and are increasingly using Dash Button to skip trips to the store. Dash Button is resonating with Prime members and has become an innovative way for brands to stay connected with their customers, keeping them supplied with products they count on with the simple press of a button.”
 
Amazon has been busy trying to establish itself as an automatic purchase option in consumers’ homes. The retailer also recently rolled out the first device available with Amazon Dash Replenishment, which enables connected devices to automatically order physical goods from Amazon when supplies are running low. For example, a Brother printer that will order toner or ink when it’s needed.
 
In addition, the Amazon Echo artificial intelligence device lets Prime members order goods by voice. Echo uses the customer’s order history and can place orders using default payment and shipping settings. If Echo can't find the requested item in the order history, it may suggest an alternate item using Amazon’s Choice, which picks highly-rated Prime-eligible products.
 
Other companies are also entering the space. Samsung is offering connected appliances, such as the Family Hub connected fridge, that allow direct purchase of online products. And Israeli start-up Kwik is testing its own version of the Dash button.  Amazon has a history of being in front of technology trends, and retail may be heading for a future where connected devices are as or more important to e-commerce than Web, mobile or social sites.
 
Dash buttons are available to Prime members for $4.99 and with the first order through a Dash button, members receive a $4.99 credit to their Amazon account. Customers can receive a notification with every order and can change the product purchased through their Dash button anytime. 
 
For a full list of available brands click here
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Selfie Tan’n Go Sunless rolls out nighttime self tanner

BY Gina Acosta

SUNRISE, Fla. — Selfie Tan'n Go Sunless, a division of Performance Brands, Inc., has developed a revolutionary new product that tans during sleep.

Selfie Night Tan is a sunless tanner that has patented, aromatherapy fragrance technology, combining lavender and chamomile oils, that provide a peaceful sleep while the consumer tans. Best of all, the tan lasts for up to seven days.

This new, non-staining, creamy lotion uses a salon-proven formula with rich moisturizers, vitamins A and E, and a special blend of green tea and kola extracts that keep skin looking and feeling its best. And like all Selfie Tan'n Go Sunless bronzers, Selfie Night Tan includes their exclusive fresh and clean fragrance technology that calms the senses and leaves skin deliciously fragrant without that tell-tale self-tan aroma.

Selfie Tan'n Go sunless products are available at drug stores and other retailers nationwide.

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