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P&G’s ‘Have You Tried This Yet?’ campaign comes to life

BY Allison Cerra

CINCINNATI Procter & Gamble is showcasing products that meet consumers’ everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

"At P&G, we are committed to responding to our consumers’ needs and providing straightforward solutions for everyday issues," said Nataraj Iyer, associate marketing director at P&G U.S. operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. "’The Have You Tried This Yet?’ initiative offers many of P&G’s most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families," Iyer said. 

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‘Stick It’ with Matador beef jerky

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador beef jerky is beefing up its marketing with its new Stick It campaign.

With momentum and awareness continuing to build for the brand, Matador’s new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they’ll never go back.

Matador recently launched its newest beef jerky product, the flamin’ hot stick, which now is available at stores nationwide.

"Within one year, Matador beef jerky introduced three stick flavors and four jerky flavors, and expanded our distribution nationwide," said Mark Catlin, director of marketing for Matador beef jerky. "And in less than two short years, Matador has already earned its place as one of the top national meat snack brands."

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Odwalla gets PlantBottle packaging

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is getting greener.

By March 2011, all of the brand’s single-serve bottles will tote PlantBottle packaging. The new Odwalla package, which will be 100% recyclable, will help to reduce dependence on nonrenewable resources, the company said.

 

“Plants do such a good job of making our juice, Odwalla hired them to help make our bottles,” said Alison Lewis, president at Odwalla. “Doing good things for the community and building a business with heart are core guiding principles of Odwalla’s vision. PlantBottle packaging is just the latest step in our continued commitment to the environment. … [It] can be recycled again and again in today’s recycling facilities. The redesigned plastic represents a significant step in our sustainability efforts and in protecting the planet."

 

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