BEAUTY CARE

P&G unveils newest addition to Crest 3D White Whitestrips family

BY Antoinette Alexander

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

Crest 3D White Whitestrips’ new FlexFit technology allows the Whitestrips to stretch around the smile for better coverage and easier application. In addition, it provides a strong grip for a comfortable and easy whitening experience, whitening as well as an in-office professional treatment.

In July, Crest 3D White announced its first-ever global partnership recordinga artist Shakira. She will represent the brand globally including all the Crest 3D White Whitestrips.

Suggested retail for the new Crest 3D White Whitestrips is $64.99.

 

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Beiersdorf sees growth in 2013

BY Antoinette Alexander

HAMBURG, Germany — Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.

“2013 was an important and successful year for Beiersdorf. The Group has made gains in market share, increased sales and improved its earnings. Beiersdorf is back on a sustainable growth track,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.  

Both sales growth and the EBIT margin excluding special factors exceeded expectations.

The Group delivered organic sales growth of 7.2%. In nominal terms, sales increased by 1.7%, from €6,04 million to €6,14 million.

Group EBIT excluding special factors increased to €814 million (previous year: €735 million), representing an improved EBIT margin of 13.2% compared with last year’s 12.2%.       
 
For 2014, Beiersdorf expects to deliver sales growth of 4% to 6% and an improved EBIT margin.

The company’s Consumer Business Segment recorded organic sales growth of 7% in 2013. In nominal terms, sales increased by 1.1% from €5,05 million to €5,10 million. All three core brands contributed to this dynamic growth: Nivea delivered 7.5% growth, Eucerin 11.5% and La Prairie 7.5%, the company stated.

In terms of regional performance, Beiersdorf stated that it was successful in mature markets as well as emerging markets. For the first time, the share of total Consumer sales achieved in emerging markets reached a level of 52%, compared with the prior-year level of 49%. In North America, sales increased 4.6% compared with prior year.       
 

 

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Kline promotes Karen Doskow to director

BY Antoinette Alexander

PARSIPPANY, N.J. — Consulting and research firm Kline & Co. has announced the promotion of Karen Doskow to director, Consumer Products in Kline’s Market Research division.

Doskow is an authority within the personal care, home fragrances, beauty devices, professional skin care industries and has been with Kline for 19 years.

“Karen is the whole package. She sees the bigger picture, recognizing which trends and developments are most important to our clients, and she develops new report concepts to address these developments and client needs. She works closely with her research teams to make sure our reports are of outstanding quality and on schedule,” stated Carrie Mellage, VP, Consumer Products at Kline.

Reporting to Mellage, Doskow will have greater responsibility for the overall Consumer Products group and for ensuring Kline meets its collective revenue targets. In her new role as director, she will also be accountable for bringing new report concepts to market, particularly in the beauty industry. In addition, Kline is looking to Doskow to establish its presence in the mobile-based research arena.

 

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