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P&G test markets Swash for those who avoid doing laundry

BY Antoinette Alexander

CINCINNATI Procter & Gamble has developed a new laundry detergent line, dubbed Swash, that targets those consumers who often re-wear their clothing.

The new lineup includes:

  • Smooth it Out to eliminate odors and static.
  • Steam it Out, which is a moistened cloth to toss in the dryer with the clothes to remove odors and wrinkles.
  • Fresh it Up to remove odors and freshen clothing.
  • Get it Out, which is a stain-erasing pen.

P&G is testing the line in Lexington, Ky. According to a Web site promoting the new line, Swash is being sold at such retailers as CVS, Walgreens, Kroger, Wal-Mart and Target.

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Rite Aid now accepts MasterCard PayPass at the register

BY Alaric DeArment

PURCHASE, N.Y. MasterCard Worldwide on Wednesday announced that Rite Aid is now accepting MasterCard PayPass contactless payments at the check-out counter across 3,800 locations.

“Our number one priority is our customers, and we are committed to providing them with unparalleled service and convenience,” stated Don Davis, Rite Aid senior vice president and chief information officer. “By accepting contactless payment technology, we’re able to provide our customers with a fast and convenient way to pay for their everyday purchases, enhancing their overall shopping experience.”

Rite Aid customers now will be able to quickly make their purchases by simply tapping their PayPass-enabled MasterCard card or device on a PayPass reader at the check-out counter. MasterCard PayPass also eliminates the need for customers to sign receipts for purchases under $25, further speeding up the transaction.

“MasterCard PayPass is increasingly becoming the payment method of choice in sectors where merchants recognize the value of providing faster check-out times for their customers,” noted Denis Bouchard, group head, U.S. Merchant Product Sales, MasterCard Worldwide. “Rite Aid stores provide an ideal setting for the benefits delivered by contactless payments.”

MasterCard PayPass is currently accepted within several retail sectors where speed and convenience are critical factors, such as quick-service restaurants, convenience stores and gas stations, sports stadiums and arenas, movie theaters, supermarkets, vending machines and parking garages.

There are nearly 37 million MasterCard PayPass cards and devices in use in 24 countries, and PayPass is currently accepted globally at more than 122,000 merchant locations, including participating CVS, McDonald’s, Regal Entertainment Group theaters and many others. PayPass is also accepted at numerous professional football and baseball stadiums.

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Longs to settle CVS-related suits

BY Antoinette Alexander

WALNUT CREEK, Calif. Longs Drug Stores announced on Wednesday that it has agreed to settle class action lawsuits related to the pending acquisition by CVS Caremark.

Under the terms of the proposed settlement, Longs has agreed to provide additional disclosures in its solicitation/recommendation statement. Finalization of the proposed settlement remains subject to several conditions, including court approval.

As previously reported, the regulatory waiting period under the Hart-Scott-Rodino Antitrust Improvement Act has expired, satisfying a condition to the closing of the deal. The waiting period expired Sept. 5.

Under the planned acquisition, CVS Caremark will buy for $2.9 billion, including debt, Longs Drug Stores’ 521 retail locations in California, Hawaii, Nevada and Arizona, as well as its PBM services.

Longs owns the real estate associated with approximately 200 store locations, three distribution centers and three office facilities. CVS Caremark has “conservatively” valued the store locations alone at more than $1 billion.

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