BEAUTY CARE

P&G teams with National Breast Cancer Foundation to encourage early detection

BY Antoinette Alexander

CINCINNATI In recognition of Breast Cancer Awareness month in October, Procter & Gamble has partnered with the National Breast Cancer Foundation to help educate women on the importance of early breast cancer detection.

As part of the partnership, P&G has made a donation to the NBCF to provide free mammograms for women who could not otherwise afford them. To celebrate this donation, several P&G brands, including Olay, Crest and Pantene, are “going pink.” The pink versions of the brands will be available on shelves during October.

“P&G is proud to support the NBCF’s efforts to raise awareness about the importance of early breast cancer detection,” stated P&G marketing director Janet Fletcher. “We hope that our support will help women in need obtain necessary breast cancer screenings and that our pink ribbon products will serve as a reminder for women to get screened regularly for breast cancer.”

To further support early detection, NBCF, with support from P&G, have developed a tool that enables women to personalize an early detection plan. Consumers can customize the tool by visiting www.mypinkplan.com, and consumers can opt in to receive virtual reminders to schedule a breast cancer screening via email, SMS text and instant messenger. For every personalized plan created, P&G will make an additional donation of $1 to the NBCF.

When breast cancer is detected early, the five-year survival rate is 96 percent. More than two million breast cancer survivors are alive today in the United States.  Breast cancer becomes more difficult to treat the more advanced it is at first diagnosis.

It is recommended that women perform breast self-exams and schedule clinical breast exams every three years, starting at age 20. Women should also start having a baseline mammogram and annual clinical breast exams by age 40, and even earlier for women who are at higher risk. As women age past 40, mammograms should be received more frequently, up to once a year.

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Physicians Formula terminates stock repurchase instruction

BY Antoinette Alexander

AZUSA, Calif. Beauty company Physicians Formula announced on Friday that in light of the unanticipated change in the volume limitation under Rule 10b-18 of the Securities Exchange Act of 1934, it has terminated its Rule 10b5-1 trading plan dated Sept. 12, 2008.

Physicians Formula gave notice of the termination to the broker on Thursday. The notice takes effect Friday.

As of the close of trading on Thursday, approximately $6.5 million remained authorized for repurchases under the company’s previously announced stock repurchase program for up to $10 million of the its common stock.

Under the repurchase program, the company may continue to repurchase shares of its common stock in the open market or in privately negotiated transactions, in compliance with the safe harbor provisions of Rule 10b-18 under the Exchange Act. The window for such discretionary repurchases is currently closed and will reopen two full trading days after Physicians Formula announces its third fiscal quarter results.

The repurchase program does not obligate the company to repurchase any dollar amount or number of shares of its common stock, and the program may be extended, modified, suspended or discontinued at any time.

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Unilever amps up promotion of Vaseline men’s line with sports celebrity spokesmen

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. To help promote the launch of its new Vaseline Men line of body, face and hand lotions, Unilever has teamed up with professional athletes Michael Strahan and Chase Utley.

The Vaseline Men campaign is in cooperation with ESPN and can be seen in its magazine, on television, radio and the ESPN Web site, as well as other outlets. The campaign juxtaposes images of Strahan, a football champion and television pro football analyst, and Utley, a baseball All-Star, performing their daily workout regimens, demonstrating that it takes countless hours to strengthen your body but less than 15 seconds a day to fortify your skin.

The new lotion promises to absorb in 15 seconds for stronger, more resilient skin.

The Web site, www.strongerskin.com, will feature vignettes of Stahan and Utley’s specific training regimens. Sports fans can also log on to enter the “Prepping for Peak Performance” sweepstakes for a chance to win a grand prize package that includes fantasy football or baseball camp, HDTV and Vaseline Men product. In addition, 112 weekly winners will receive autographed merchandise, such as footballs and from Strahan. The sweepstakes ends Dec. 31.

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