P&G taps Grey to work on Escada line
NEW YORK Procter & Gamble has selected Grey, the advertising network of Grey Group, to be responsible for developing global advertising and integrated communications on the existing Escada line and designing future launches of classic and fashion fragrances.
Callegari Berville Grey, Paris, will oversee the Escada account. The previous Escada agency was Wieden & Kennedy.
Grey currently handles such P&G prestige fragrance brands as Hugo Boss, Jean Patou and Lacoste. P&G has been a Grey client since 1956.
“Grey has been a superb marketing partner, bringing tremendous creativity to the building of our fine fragrance brands. We look forward to starting this exciting journey with Grey on Escada and the work we will do together,” stated Oliver Kastalio, vice president of P&G Prestige Products.
Schering-Plough wins packaging case against Fruit of the Earth
DALLAS Schering-Plough has announced that the Federal District Court for the Northern District of Texas has ordered Fruit of the Earth to change the packaging of its generic sport and baby sunscreens. Schering-Plough maintains that the Fruit of the Earth packaging infringes the trade dress of its Coppertone sun care products.
In litigation pending before the Texas court, Schering-Plough has sought an expedited resolution of the matter. The court declined to enter a preliminary injunction against Fruit of the Earth at this stage but, after several days of hearings, stated that Fruit of the Earth must change its products’ trade dress, including, among other things, changing the packaging design of products that have already been manufactured.
The court also stated that Fruit of the Earth must complete the changes to its product packaging within two weeks, and must certify its compliance to the court.
Kate Hudson partners with WildAid to support animal rights
NEW YORK Actress Kate Hudson has partnered with hairstylist David Babaii and WildAid to bring to market a line of hair care products that support animal rights advocacy.
“We’re trying to come up with a way to make a product that everybody could get and afford—and actually make it a conscious product,” Hudson was quoted as saying in published reports. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”
The David Babaii for WildAid products are infused with such ingredients as volumizing volcanic ash, Cupucacu butter, blue algae, wild orchid, kiwi, mango, jojoba seed and dead sea salt. The products are free of sulfates, parabens, petrochemicals and animal products. And are free from animal testing.
The company will donate 10 percent of all profits to WildAid, the global wildlife conservation organization, to help save endangered animals.