BEAUTY CARE

P&G tackles marketing, sponsorship deal with NFL

BY Antoinette Alexander

CINCINNATI Procter & Gamble has inked a multi-year marketing and sponsorship deal with the National Football League that will commence during the 2009 NFL season.

“Our sponsorship with the NFL underscores the toughness and dependability of our products. The NFL is the ultimate battleground and P&G products deliver, not just in NFL locker rooms, but in homes all across the United States,” stated Jason Dial, director of global sports marketing for P&G. “This alliance will also benefit our retail customers, by engaging an extremely loyal and fervent fan base with compelling programs that will drive our collective businesses.”

As part of the sponsorship, several of the P&G brands will carry the NFL’s “Official Locker Room Products of the NFL” designation in addition to exclusively in their respective product categories under the NFL Shield.

Brands that will be joining together in the inaugural season’s integrated NFL marketing efforts include Gillette, Head & Shoulders, Old Spice and Febreze. Prilosec OTC will also continue its long-standing sponsorship with the NFL for the 2009 season.

During the season a variety of other P&G brands, including Oral B, Crest, Cascade, Charmin, Dawn, Gain and Tide, will have the right to activate NFL marks within key retail accounts. These brands may use the NFL logo in national and local in-store merchandising campaigns and retail circulars.

In addition to the exclusive retail marketing rights, P&G will also maintain the right to market its brands through NFL.com, NFL Network and at its jewel events — the Pro Bowl and Super Bowl.

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Wet n Wild releases new 2009 cosmetic collection

BY Anna Mcgrath

CITY OF INDUSTRY, Calif. Wet n Wild introduced a series of new products for nails, lips and face to keep consumers looking good without breaking the bank.

The company’s latest additions include Natural Wear Lip Shimmer, Craze Lacquer, Intuitive Blend Shade Adjusting Foundation and Natural Wear Mineral Foundation & Veil.

All of the products are available for under $6 at mass market retailers nationwide, part of its 2009 cosmetic collection.

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Remington, Brickfish team up for ‘Tools for Celebrity Style’ campaign

BY Allison Cerra

NEW YORK Remington, the leader in styling tools, and Brickfish announced the “Tools for Celebrity Style” campaign.

 

The campaign, located at http://www.remingtonproducts.com/womens.aspx, asks entrants to submit photos of their “favorite celebrity hair moments.” Entrants are then asked to select their favorite Remington styling tools and share which celebrities have inspired their hair dos. The Grand Prize winner, selected by the Remington team from the top 250 highest scoring entries, will win a celebrity weekend for two in Hollywood, complete with a hair styling session by celebrity stylist Richard Marin whose A-list clientele includes Megan Fox, Denise Richards, Cindy Crawford and others.

 

 

“Our line of styling tools makes beautiful hair attainable for anyone,” said Christine Kuske-Riese, director brand marketing of Remington Women’s Personal Care. “By leveraging social media in our ‘Tools for Celebrity Style’ campaign, we will be able to familiarize our online consumers with our styling tools. We look forward to receiving exciting celebrity-like hairstyles that can be achieved by using the innovative Remington products.”

 

 

In addition to a celebrity weekend for two, the Grand Prize winner will also receive a $500 American Express Gift Card, a collection of Remington hair products and the opportunity to guest blog on the StyleWithRemington.com site and have his or her entry featured on StyleWithRemington.com. Prizes will also be given away to one Runner-up, to one Most Viral winner and to forty-three Sign-up Sweepstakes winners.

 

 

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that engage consumers in a meaningful brand dialogue.

 

 

“We are thrilled to partner with Remington for its ‘Tools for Celebrity Style’ campaign,” said Nichole Goodyear, president, CEO and co-founder of Brickfish. “By asking consumers to create and share their celebrity hair moments and their celebrity hair inspirations, Remington has the opportunity to connect with its consumers and become part of the conversation. We are confident this campaign will drive increased awareness for Remington and its line of styling products.”

 

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