BEAUTY CARE

P&G to stop selling U.S. Max Factor brand

BY Antoinette Alexander

HUNT VALLEY, Md. Procter & Gamble has announced that it will stop selling its Max Factor cosmetics brand in the United States in first quarter 2010.

In the United States, Max Factor represents a small portion of the P&G cosmetics business, the manufacturer stated, and is sold in select retailers. However, Max Factor is the leading cosmetics brand in more than 20 countries, and the No. 2 cosmetics brand in such key markets as the United Kingdom and Russia.

“Max Factor is a strong, profitable brand and remains one of P&G Beauty & Grooming’s key engines for growth, however, we are choosing to discontinue the U.S. Max Factor brand which has different products, packaging and distribution channels than the Max Factor brand marketed around the world,” stated Virginia Drosos, president of Global Female Beauty at P&G. “P&G is fully committed to profitable growth and leadership in cosmetics, both in the United States and globally. This is the right decision to further strengthen our cosmetics business because it allows us to focus our U.S. resources on continuing to growth the No. 1 brand in the region, CoverGirl.”

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P&G to acquire The Art of Shaving

BY Antoinette Alexander

CINCINNATI Procter & Gamble is bolstering its presence in the men’s grooming segment by acquiring the upscale brand The Art of Shaving, according to published reports.

The financial terms of the deal have not been disclosed but some industry sources have been quoted as pegging the purchase price at around $60 million.

According to published reports, The Art of Shaving will continue to run from its Miami headquarters, with founder Eric Malka staying on board and founder Myriam Zaoui working as a consultant.

The Art of Shaving, founded in 1996, sells razors and other shaving products at its own shops and through high-end department stores.

In 2007, P&G and The Art of Shaving teamed up to launch the Fusion Chrome Collection, a premium assortment of shaving instruments. The collection was sold at high-end retailers like Barney’s, Neiman Marcus and Saks Fifth Avenue and retailed for $150 for the Power Razor and $125 for the Manual Razor.

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Scandle launches affiliate program for retailers

BY Antoinette Alexander

DALLAS Scandle, a maker of massage candles and spa products, has launched an affiliate that enables retailers to make money selling Scandle products utilizing their existing online traffic.

Under The Scandle Affiliate Program, members can sign up and obtain a unique URL for the affiliate program at http://abodycandle.com/affiliate.php. Once their URL is embedded on their site and a visitor clicks through to purchase products at Scandle’s Web site, Scandle will automatically track the sale and provide affiliate member with 10% commission on that sale. Commissions will be paid on a monthly basis. Members can track their account balances and statistics at any time through an online account management portal.

“We developed The Scandle Affiliate Program to help retailers weather the current economic climate,” stated Christine White-Stanton, owner and founder of Scandle. “Our affiliate program helps online retailers make money selling our amazing product line without having to invest in inventory or additional staff to deal with shipping or customer service issues.  Now retailers, both big and small, can share in Scandle revenues through referrals generated from their existing online traffic creating a win-win situation for us and the retailer.”

The candles are made from 100% vegan and natural ingredients, including soy butter, shea butter, jojoba, vitamin E and essential oils.

They burn at 2 degrees above body temperature to produce a soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambience to any setting.

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