BEAUTY CARE

P&G sells off Stamford, Conn. property

BY Antoinette Alexander

STAMFORD, Conn. Procter & Gamble is selling property here that includes a manufacturing plant and two-store office space and will transition employees and manufacturing activities by the end of March 2010.

“Clairol has enjoyed its tenure in Stamford. Now with the sale of this property we are committed to bringing a positive influence to the future of Stamford as a vital community,” stated Patrice Louvet, vice president and general manager of P&G Global Retail Hair Color.

Aside from the 32.68-acre manufacturing plant and 672,654-square-foot office building, the property also includes two single-family residences. The site allows for mixed-use development of residential, retail and a variety of other ancillary uses including medical, government, industrial and flex space.

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Dr. Miracle’s enters ethnic skin care

BY Antoinette Alexander

NEW YORK Ethnic hair care brand Dr. Miracle’s is entering the ethnic skin care market with the introduction of its My Goodbye Acne System.

The three-step preventive acne solution is the first of the brand’s SkinMeds Collection. Given that ethnic skin gets oilier and more acne-prone as it ages, the regimen is geared toward males and females age 13 to 45.

The regimen includes an Exfoliating Cleanser, Regenerating Toner and Tingling Repairing Lotion. The products will launch in August and will retail for $21.99.

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Natural Dentist to debut first TV ads

BY Antoinette Alexander

MEDFORD, Mass. The Natural Dentist is promoting its line of natural oral care products with its first television advertisement that will air nationally this spring and fall with a $3 million campaign.

The 30-second TV spot highlights the benefits of natural oral care and leverages a clinical study conducted by The Forsyth Institute, which, according to the company, suggests that The Natural Dentist Healthy Gums Mouth Rinse met or exceeded the germ-killing effectiveness of the leading brand.

“The bar has been raised—natural products now need to prove that they are as effective as the leading brands. Our advantage is ‘ingredient goodness,’” stated Nancy Rosenzweig, chief executive officer of The Natural Dentist, which makes four mouth rinses and five toothpastes.

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